Marketing Campaign Specialist - Financing

About Scratch
Scratch Financial ("Scratch") is a Series C financial technology startup based in Los Angeles, California. Our goal is to make difficult financial decisions simple and increase accessibility to fair, affordable, and transparent medical financing. Driven by our award-winning technology, Scratch has become the fastest growing financing provider in veterinary care, with a partner network of 15,000+ practices across the U.S. and Canada.
Scratch has 2 main products:

Scratch Pay: Point-of-sale lending, including a BNPL offering and longer-term payment plans

Scratch Checkout: Payment processing that is integrated with the veterinary practice management software

If putting compassion first, helping tell the story of groundbreaking products and continuously learning & refining to achieve exceptional outcomes sounds like you, then we encourage you to apply.
About the role
At Scratch, nothing is more important to us than transparency and open communication with our customers. The Marketing Campaign Specialist will serve as a critical member of our commercial team, ensuring timely, relevant and clear communication to our applicant base, our borrower clients and the veterinarians who rely on us to be at out best.
This role will be key to our growth strategy, serving as an advocate for innovation across our customer data environment, and building on the enterprise grade investments the business has made over the past twelve months in this space. The ideal candidate for this role should be obsessed by the possibilities of using data to create great experiences for customers, both B2B and B2C, and driven to be a part of bringing those experiences to life across all phases of the process.
What you'll do

• Reporting to Scratch's Marketing Manager, this role will be responsible for the execution of data-driven marketing campaigns leveraging CRM (Hubspot) and Data Warehouse (Google Cloud) data.
• This role will work across all elements of the borrower and practice lifecycle including application, finalization loan servicing.
• As an end-to-end driver of campaign strategy, this role will help set targets, ensure data availability for segmentation and targeting, own campaign testing & reporting processes and make recommendations for future optimization.

What we are looking for
The ideal candidate will be curious, collaborative and driven to have an impact on results. We are seeking someone with a history of exceptional data-driven marketing campaign execution; working as a partner across technology, marketing, design and operational stakeholders to achieve results in a team-first environment.
Expected qualifications:

• Minimum of 2-4 years of experience implementing and managing CRM strategies, ideally in a B2B2C or multi-sided platform environment.
• Familiarity with marketing automation tools (Salesforce Marketing Cloud preferred) and their integration with CRM systems.
• Previous experience in planning, executing, and analyzing CRM marketing campaigns.
• Strong analytical skills with the ability to interpret complex data sets through both ad hoc research and structured approaches (e.g. A/B Testing, Attribution)
• Experience in utilizing data analytics tools such as Looker, Sigma Computing, or similar.
• Proven ability to collaborate with cross-functional teams, including marketing, sales, and IT.
• Strong problem-solving skills with the ability to think strategically and propose innovative solutions.
• Relevant certifications in CRM platforms or data analytics preferred.
• Experience working in FinTech, HCIT or similarly regulated industries preferred.

Why You'll Love Working Here

• Competitive base salary ranging from $90,000 - $110,000

Scratch is a remote-first company, giving ultimate flexibility to today's nomadic work style. For those who prefer a hybrid model, we do have an office space in Pasadena available for use (which is stocked with snacks & various beverages). We offer unlimited PTO, covered healthcare, 401k match, cell plan reimbursement, and monthly recognition opportunities. We also provide learning platforms and resources for all to keep growing. Not only that, but we have an equity retention policy to ensure you grow as the company grows financially, as well. And if your family is growing, we offer generous parental leave, too!
How to Apply
Ready to join our team? To apply, please visit our Scratch Careers Page . Be sure to:

Submit your resume.

Answer the custom questions provided.

Feel free to add any additional information or documents you believe are relevant to your application.

We look forward to reviewing your application!
*Our team will ONLY contact you from the domains @scratchpay.com or @ats.rippling.com
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Scratch is committed to diversity in its workforce and is proud to be an equal opportunity employer. Scratch considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.