Manager, Media Effectiveness

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Dentsu Canada is looking to add strong analytics professional to their evolving team. The ideal candidate would have worked in the field of analytics with experience within media at an agency, corporate, media vendor environments. Familiarity with digital media concepts for Search, Social, Video and Display is a plus. 

Responsibilities:

• Client Relationship Management

  • Serve as the primary point of contact for assigned clients, building strong relationships and understanding their business objectives

  • Lead client meetings and presentations, clearly communicating complex data insights in accessible terms

  • Proactively identify opportunities to improve client performance and satisfaction

  • Manage multiple projects across different stakeholders

• Analysis & Reporting

  • Manage the development and maintenance of automated reporting solutions across paid media platforms, web site and internal business data

  • Ensure development of compelling data visualizations and dashboards that effectively communicate relevant KPIs

  • Connect marketing performance data to relevant site and business actions

• Platform Expertise

  • Maintain deep knowledge of major paid media platforms, their data structures, and reporting capabilities

  • Proficient with popular site analytics tools (GA4, Adobe Analytics) for integrated customer journey analysis

  • Stay current with platform updates, new features, and best practices

• Technical Implementation

  • Build and maintain data pipelines for efficient processing of advertising data

  • Implement tracking solutions and ensure proper data collection across paid media and web touchpoints

  • Develop custom scripts and tools to automate routine tasks and enhance reporting capabilities

  • Configure platform integrations to create unified reporting views across the customer journey

Qualifications:

• Proficient in SQL, Python, and/or R for data manipulation and analysis

• Strong experience with Google Analytics

• Hands-on experience with major paid media platforms and their APIs (Google Ads, Meta, LinkedIn, etc.)

• Experience with data visualization tools such as Tableau, Power BI, or Python libraries

• Experience with ETL processes and data pipeline development

• Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical audiences

• Strong project management skills with the ability to prioritize tasks and meet deadlines

• Proven ability to work independently while managing multiple client relationships

• Problem-solving mindset with attention to detail and data accuracy

• 4-5 years of experience in digital analytics, preferably in an agency environment with a focus on paid media

Nice-to-Have Skills:

• Experience with data cleanroom environments (Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp)

• Knowledge of tag management systems (Google Tag Manager, Adobe Launch)

• Familiarity with cross-channel attribution models and multi-touch conversion analysis

• Experience with identity resolution and audience management platforms

• Experience with A/B testing and experiment design for paid media

• Knowledge of cloud platforms (AWS, Google Cloud, Azure) for data processing

• Experience with privacy-compliant data collection practices in a cookieless environment

Additional information

The salary range for this position is $75k-$85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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