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BuildOps

Manager, Customer Marketing & Advocacy

Posted 6 Hours Ago
Be an Early Applicant
Easy Apply
Hybrid
Toronto, ON
Mid level
Easy Apply
Hybrid
Toronto, ON
Mid level
The role focuses on enhancing customer advocacy and marketing through strategic communication, campaign development, and event support to boost product adoption.
The summary above was generated by AI

This role champions the voice of the customer throughout their journey with BuildOps—before go-live and beyond. You will develop programs to spotlight customer successes, scale advocacy, and increase product adoption through lifecycle-based campaigns and strategic communication.

What You'll Do:Customer Advocacy & Storytelling

  • Review Campaigns: Drive initiatives to collect and publish testimonials across key platforms (e.g., G2, Capterra).
  • Advocacy Programs: Create tiered programs (e.g., referral, beta testers, ambassador networks) to mobilize champions.
  • Social Amplification: Work with content team to highlight customer achievements and moments of delight.
  • Success Stories: Lead case study creation in partnership with Sales and CS (both written and video).

Customer Lifecycle Marketing

  • Welcome & Prep Communications: Develop onboarding comms, checklists, and email journeys to align customer expectations.
  • Go-Live Readiness: Collaborate with CS/Implementation teams to prepare customers for key milestones.
  • Adoption & Retention Campaigns: Implement engagement programs using emails, webinars, and in-app messaging to drive usage.
  • Feedback Loops: Gather feedback from early lifecycle stages and iterate on process with key stakeholders.

Customer Event Support

  • Event Support: Drive customer participation in BuildOps-hosted events, panels, and webinars.
  • Coordinate logistics and planning efforts for Forge, BuildOps' annual customer conference.
  • Collaborate with cross-functional teams to support customer outreach, invitations, and follow-ups.
  • Assist in developing conference content featuring customer success stories and product education.
  • Support on-site logistics, customer experience coordination, and post-event engagement strategies.

Who You Are:

  • You are obsessed with brand reputation and thrive in a fast-paced environment where you can make a direct impact.
  • You have 3-5 years of experience in online reputation management, customer marketing, or a related field.
  • You have experience using review platforms, social listening tools, and sentiment analysis software (e.g., Sprout Social, Brandwatch, Trustpilot, etc.).
  • You are an excellent communicator with strong writing and interpersonal skills—you know how to defuse a situation and turn detractors into advocates.
  • You’re data-driven and can report on trends, customer sentiment, and performance metrics to inform strategy.
  • Bonus points if you have experience in B2B SaaS or construction tech industries.
  • Must be able to work in office three days a week on a hybrid schedule in Los Angeles, Toronto, or Raleigh.

What We Offer:

  • Competitive salary + bonus. 
  • Generous equity grant, become an owner in our company!
  • A comprehensive benefits package.
  • Flexible paid time off.
  • Work from Home Stipend.
  • Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules with lunch provided for in-office days.
  • Company events like BBQs and team-building activities, both in-person and virtual.
  • Talented and motivated team members who care deeply about one another (seriously, everyone is rooting for your success!).
  • The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers.

Who We Are

BuildOps is a fast-paced, high-growth start-up, committed to transforming a $30-billion industry through our all-in-one platform. Leveraging the latest technology, we’re taking commercial contractors from the world of pen and paper operations to digitized, efficient, data-driven business.

Our co-founders have over a decade of experience in both construction and SaaS technology, as well as a resume that includes Stanford, Harvard, Wharton, Cornell, Microsoft, and multiple successful startup exits, including a $1.2 billion acquisition.

BuildOps has raised multiple rounds of funding from some of the largest and most reputable Venture Capital firms, including Founders Fund, Fika Ventures, Siemens Next47, and Greenspring Associates.

Forbes Magazine

“BuildOps is unique because it addresses the problem of efficiency in construction for an often-overlooked audience. Rather than focusing on large projects, or catering to owners, they look to the needs of technician-heavy subcontracting firms working in the commercial space.”

TechCrunch

“The new financing will be used to support the company’s continued growth. BuildOps sells software that integrates scheduling, dispatching, inventory management, contracts, workflow and accounting into a single software package for commercial real estate contractors with staff ranging from a few dozen to several hundred employees.”

Crunchbase

In a statement, [former NFL superstar] Joe Montana noted that his firm (Liquid 2 Ventures) has an investment thesis in supporting America’s working class… “I just love the idea of making their lives far easier and better,” he said. With BuildOps, “you have one solution that does it all and talks seamlessly to every single part of their business from parts to ordering to inventory and more.”

Wall Street Journal [Paywall]

BuildOps, the Santa Monica, California, startup that provides software for real estate subcontractors was seeded with $5.8 million in funding from investors including Fika Ventures, MetaProp VC, Global Founders Capital, CrossCut Ventures, TenOneTen, IGSB, 1984 Ventures, Liquid 2 Ventures and Ground Up Ventures.

Top Skills

Brandwatch
SaaS
Sprout Social
Trustpilot

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