Lead Product Analyst (Hybrid)

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

 📍Your Impact Starts Here

We’re looking for a Lead Product Analyst who’s passionate about empowering product teams through data and experimentation. You’ll focus on building and owning our Amplitude implementation, driving scalable event instrumentation, defining our user tracking strategy, and elevating how we experiment and measure product impact.

This is a unique opportunity to shape the analytics foundation that powers decision-making across Product, Design, Engineering, and Growth. If you love translating complexity into clarity, owning big initiatives end-to-end, and championing a data-informed culture, we want to hear from you.

These are the key ways you’ll contribute and create impact in this role:

• Own and evolve our event instrumentation framework across all product surfaces using Amplitude

• Define and drive best practices for product tracking strategy and metadata governance

• Design and execute complex product analytics and experimentation initiatives independently, from scoping and stakeholder alignment to delivery

• Serve as the point person for product experimentation: design A/B tests, analyze outcomes, and influence roadmap decisions

• Partner cross-functionally with Product, Engineering, and Design to ensure instrumentation is prioritized, documented, and aligned to business outcomes

• Build intuitive reporting that drives clarity on feature usage, customer behavior, and performance metrics

• Lead project planning and prioritization for analytics initiatives: manage timelines, stakeholders, and tradeoffs to drive results

• Identify opportunities to improve how we collect, organize, and leverage user interaction data to support The Homie Way: Own Your Impact and Master Your Craft

🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• 6+ years of experience in product analytics, growth analytics, or experimentation, ideally within B2B SaaS or a fast-paced startup environment

• Advanced SQL and dbt skills: you know how to go deep in the data and build scalable models that drive clarity and decision-making

• Proven success designing and analyzing product experiments (e.g., A/B/n tests, multivariate testing)

• Strong understanding of event tracking strategy, user data modeling, and product analytics tools like Amplitude

• Comfortable using and evaluating AI tools for data analysis, storytelling, or experimentation: you’re curious, hands-on, and eager to explore how AI can supercharge your work

• Bonus: Python scripting experience for data exploration or automation

• Proactive project management mindset: You can independently manage priorities, stakeholders, and timelines

• Proven ability to own initiatives end-to-end with minimal oversight

• Excellent communication skills and experience influencing cross-functional stakeholders

• Ability to collaborate in the Toronto office weekly on Tuesdays and Wednesdays

🤝  The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• 💡 Be Customer Obsessed – Solve problems with empathy and creativity.

• ⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.

• 🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

• 🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

• 🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer

• 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

• 🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

• ⏰ Time Flexibility: Flex time off + company holidays + designated focus periods

• 👨‍💻 Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)

• 👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

• 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• 🛡️ Protection Plans: Life insurance + short/long-term disability coverage

• 🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days

What to Expect During the Interview Process

• Meet the Talent Acquisition team

• Meet the Hiring Manager

• Participate in a Talent Showcase

• Meet Cross-functional Partners

• Background Check + Offer Stage

• Welcome to the team, Homie 🎉

💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply! 

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

👋 Hey, We’re Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.