Lead, Base Communication

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

We are looking for a Base Communication Lead, within our Marketing Communications team. This strategic role oversees customer communications for Cogeco and Breezeline across North America. We are seeking a proactive individual with a strategic mindset who is passionate about the customer experience and excels at transforming complex business objectives into clear, impactful communication.
The candidate will be responsible for managing customer communications across various touchpoints, which includes developing and executing marketing strategies to improve engagement and loyalty. They will also be responsible for creating data-driven, multi-channel communications in collaboration with various teams in an Agile environment and ensuring brand alignment by maintaining consistency in positioning and tone across all communications.
KEY RESPONSIBILITIES

• Develop end-to-end customer communications that are engaging, personalized, and aligned with marketing and product strategies while maintaining consistency with the Cogeco and Breezeline brands across all channels.

• Drive the execution of multiple marketing campaigns from inception to completion, ensuring collaboration with internal stakeholders and adherence to processes.

• Develop integrated communication strategies with multiple touchpoints (e.g., email, direct mail, SMS) that deliver a cohesive narrative to achieve our business objectives.

• Write and edit effective copy for various communication channels, ensuring clarity, consistency, and a clear call-to-action.

• Guides and ensure best-in-class creative output is on-brand, follows best practices, and drives measurable action to meet our business objectives.

• Analyze and report on key campaign performance metrics to continuously optimize communications and improve results.

• Collaborate with internal teams to optimize project delivery processes and ensure continuous improvement in an Agile environment.
   

ESSENTIAL QUALIFICATIONS

• Bachelor’s degree or equivalent certification in marketing, communications, or a related field.

• 7+ years of relevant experience in a similar marketing role.

• Experience in telecommunications is an asset.

• Experience in brand management, multi-channel campaigns and marketing projects.
   

SPECIFIC SKILLS

• Passion for the customer experience, understanding the importance of branding and different touchpoint sequences.

• Manage complex transformation projects from the ground up (data collection, briefing, execution, tracking, optimization).

• Superior strategic thinking with strong analytical skills and good decision-making abilities.

• Excellent communication skills (verbal and written) in English, French is an asset. The employee will collaborate with stakeholders outside of Quebec.

• Ability to effectively synthesize and simplify complex situations.

• Independent and creative problem-solver, action-oriented, and motivated by results.

• Highly organized, detail-oriented, and able to multitask within tight deadlines.

• Knowledge of an agile environment an asset

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]