The Head of Marketing will lead demand generation and performance marketing efforts, align with sales on account strategies, and manage the marketing team to maximize the effectiveness of campaigns and brand positioning.
Planned is an event management platform that helps companies streamline their meetings & events booking process. We make it easy for anyone to plan successful events while giving finance teams the visibility and control they need to maximize their budget. Planned already works with over 200 companies across North America, such as; PwC, L'Oréal, Google, Samsung & Airbnb.
We're on a mission to disrupt a $500+ billion industry. To achieve that, we want to work with brilliant minds and natural leaders who are driven to out-think, out-plan, and outperform the competition. We tackle every business decision with enthusiasm, and we love the work that we do.
As the Head of Marketing, you'll own the full top-of-funnel motion for Planned's go-to-market, with a focus on ABM. That means defining who we go after, building the systems to reach them, and making sure every dollar and every piece of content pulls its weight. You'll work closely with Sales and report directly to the leadership team.
What You'll Do
ABM demand generation
- Refine and segment our ICP
- Build intent-based acquisition journeys using Clay and other relevant tools supporting enrichment signals, and behavioral data
- Own lead scoring models and top-of-funnel conversion metrics
- Build attribution reporting that connects marketing activity to pipeline and revenue
Paid and performance marketing
- Run paid campaigns across Google, LinkedIn, and retargeting channels
- Manage budget allocation and optimize toward pipeline
Sales alignment
- Partner with Sales on account strategy and prioritization
- Ensure marketing coverage maps to the accounts Sales is working
Team and brand leadership
- Manage and develop the marketing team, including the Product Marketer and Brand/Content Strategist
- Regularly update and train the team on branding & positioning, based on clients’ feedback and technology shifts
- Align the strategy and messaging and campaigns across every channel and touchpoint
- Make sure content serves both awareness and sales enablement goals
What We're Looking For
- Experience in B2B SaaS marketing, with a track record in demand gen or growth
- Hands-on experience with ABM tools, Clay, and intent data platforms
- Strong command of paid channels and performance analytics
- Someone who can build, not just manage. We're early enough that you'll be setting the systems, not inheriting them
- Clear communicator who can align Sales and Marketing without friction
What We Offer
- Culture of high performance, strong talent density and in-person collaboration
- Unlimited PTO
- Competitive base pay and equity packages
- All the tools and gear you need to be successful (Macbook Pro, screens, mouse, keyboard, Claude, etc)
- Health, dental, vision, psychology insurance
- Professional development subsidy
- Bus pass subsidy or indoor parking
- Stocked up snack bar & lunches in office 2x per week
- Dog-friendly office
- Relocation assistance, if needed
Top Skills
Abm Tools
Clay
Google Ads
Linkedin Ads
Planned Montréal, Québec, CAN Office
300 Rue De La Montagne, Montréal, Québec, Canada, H3C 2B1
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