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Venn (venn.ca)

Head of Growth

Posted 11 Days Ago
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In-Office
Toronto, ON
Senior level
In-Office
Toronto, ON
Senior level
The Head of Growth will drive customer acquisition and growth through effective marketing strategies, oversee content creation, and collaborate with teams to enhance product positioning and performance metrics.
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About Venn

Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives.

We've raised $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.


What You'll Be Doing

  • Own the customer acquisition funnel from paid channels to onboarding flows, with a focus on driving consistent growth through testing and iteration

  • Oversee Venn’s website, content strategy, customer emails, and onboarding flows to improve acquisition and activation

  • Define and refine how Venn’s products are positioned in the market with messaging that speaks to our ideal customer profiles

  • Create a consistent stream of content including blogs, landing pages, case studies, and email campaigns that drive traffic and signups

  • Collaborate with product and sales to align campaigns, share feedback, and support go-to-market efforts

  • Continuously test and evolve our website to improve messaging, SEO, and conversion performance

  • Explore and launch new channels and tactics to expand reach and drive awareness

  • Track growth metrics, analyze performance, and adjust strategy based on data and insights


What we’re looking for:

  • 6+ years of experience in B2B growth, demand generation, or performance marketing, ideally at a startup

  • Deep experience running paid acquisition campaigns with a strong analytical foundation

  • Strong track record of scaling paid media budgets across diverse channels including search, social, TV, audio, OOH, and affiliate

  • Strong grasp of website optimization, SEO, and conversion rate improvement

  • Experience collaborating with product, design, and sales to align efforts and share insights

  • A balance of strategic thinking and hands-on execution

  • Passion for innovation, test-and-learn culture, and holding self and others accountable to results

  • Comfortable operating in a lean, fast-paced environment and wearing multiple hats


Bonus Points

  • Experience at an early-stage or fast-growing startup

  • Experience at a fintech


Perks & Benefits

  • Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth

  • Comprehensive coverage of medical, dental, and vision insurance

  • Opportunity to shape the future of business banking in Canada and beyond

Top Skills

Analytics Tools
Content Management Systems
Email Marketing
Facebook Ads
Google Ads
Seo

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