Growth Marketing Manager

🔥 What You'll Do 🔥

• Content Marketing: Own content calendar (blogs, case studies, white papers, reviews, newsletters). Support PR, social media, and sales enablement assets.
• Website & SEO: Manage Webflow updates and new pages. Optimize for SEO, CRO, and performance tracking (Google Search Console, GA4, Spyfu/SEMRush, Microsoft Clarity).
• Email & Lead Nurturing: Build and manage campaigns in HubSpot. Develop cold and inbound nurture sequences. Maintain and enrich lead lists using tools like ZoomInfo, Avina, Apollo.
• Demand Generation: Run paid campaigns across Google Ads, LinkedIn Ads, and select media outlets. Optimize to deliver qualified leads within target CPA.
• Event & ABM Marketing: Identify and coordinate industry events. Partner with Sales on pre-event targeting, outreach, and post-event follow-up. Support ABM campaigns (gifting, offline tactics).
• Analytics & Reporting: Track performance across HubSpot, GA4, Looker, and other tools. Provide insights to improve funnel efficiency.
• Tech Stack Management: Administer marketing tools including HubSpot, Gong, ZoomInfo, Canva, Webflow, and Wistia. Coordinate with freelancers and vendors for execution.

💡 What You Bring to the Team 💡

• 4–6+ years of B2B SaaS growth marketing experience, ideally in a scale-up environment.
• Strong background in demand generation and pipeline-building campaigns.
• Proven ability to create and distribute content that drives awareness and engagement.
• Hands-on experience with HubSpot, Google Ads, LinkedIn Ads, and a modern CMS (Webflow preferred).
• Analytical mindset with ability to measure, report, and optimize campaign performance.
• Strong communication and project management skills - comfortable owning campaigns end to end.
• Thrives in a fast-paced, high-growth environment, balancing strategy with execution.

✨ Perks & Benefits ✨

• Stake in the Company: Empowering and amplifying the voices and work of our employees is important to us, and that’s why we provide employee stock options. We want the whole team to share in our successes and victories, and have hard work pay off in more ways than a paycheque.
• Continuous Learning: We believe that investing in our employees’ growth and development is essential to our long-term success as a company. By providing financial support for continuing education and skill-building opportunities, we empower our employees to stay up-to-date with the latest trends and best practices in their field, and develop new skills.
• Health Coverage: Ensuring our employees feel valued, supported and empowered to prioritize their health and well-being is our top priority. We offer comprehensive healthcare coverage to provide the support and resources our employees need to take care of themselves and their families, so they can come to work healthy, focused, and ready to take on the day.
• Work from Anywhere: We give our team the flexibility and ownership to choose to work from wherever they’re most productive, whether that be at home, the Toronto HQ, or anywhere else. We want our team to feel productive, and balance their lives however works best for them.
• Rest & Recharge: We provide ample vacation days, personal days and other forms of paid leave, our employees should feel free prioritize their well-being, spend time with their loved ones, and experience new places and activities