Group Account Director, e-Commerce

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The e-Commerce, Group Account Director will be a pivotal leader within our agency, responsible for defining, developing, and executing comprehensive e-commerce strategies that drive significant revenue growth and market share for our clients. This role requires a unique blend of deep technical expertise in e-commerce platforms and technologies, coupled with exceptional client-facing skills to build strong relationships, translate complex technical concepts into clear business value, and effectively communicate strategic recommendations. The ideal candidate will be a visionary who can lead and mentor a team, stay ahead of industry trends, and deliver innovative solutions that exceed client expectations.

Key Responsibilities:

e-Commerce Strategy & Leadership (40%):

• Develop and champion cutting-edge e-commerce strategies for a diverse portfolio of clients, aligning with their overarching business goals and marketing objectives.

• Lead the discovery, analysis, and recommendation of appropriate e-commerce platforms, tools, and technologies (e.g., Shopify Plus, Magento, Salesforce Commerce Cloud, BigCommerce, headless commerce solutions).

• Drive innovation in e-commerce, identifying and implementing new opportunities in areas like personalization, subscriptions, loyalty programs, marketplace integration (Amazon, Walmart, etc.), and emerging retail technologies.

• Oversee the development of e-commerce roadmaps, project plans, and implementation timelines, ensuring timely and successful delivery.

• Define and track key performance indicators (KPIs) for e-commerce initiatives, providing regular reporting and actionable insights to clients and internal stakeholders.

• Stay abreast of the latest e-commerce trends, technologies, consumer behaviors, and competitive landscapes, translating these insights into strategic recommendations.

Technical Expertise & Oversight (30%):

• Possess a deep understanding of the technical architecture and capabilities of major e-commerce platforms and related integrations (e.g., ERP, CRM, marketing automation, payment gateways).

• Provide technical guidance and oversight to internal teams and clients on e-commerce development, integrations, data migration, and site performance optimization.

• Act as a technical subject matter expert, capable of debugging, troubleshooting, and offering solutions for complex e-commerce challenges.

• Evaluate and recommend third-party applications, APIs, and plugins to enhance e-commerce functionality and user experience.

• Ensure best practices are followed for e-commerce security, scalability, and site speed.

Client Relationship Management & Communication (30%):

• Serve as a trusted advisor and primary point of contact for clients on all e-commerce related matters.

• Cultivate strong, long-lasting client relationships by understanding their business needs, challenges, and opportunities.

• Effectively articulate complex e-commerce strategies and technical concepts in a clear, concise, and compelling manner to both technical and non-technical audiences.

• Lead client presentations, workshops, and strategic planning sessions with confidence and gravitas.

• Proactively identify opportunities for organic growth within existing client accounts.

• Manage client expectations, resolve issues, and ensure client satisfaction.

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, IT, or related field

• 6+ years of experience in e-commerce strategy or digital commerce, with 3+ years in a senior leadership role.

• A minimum of 6 years of media planning, media buying, and digital media experience focused on all channels (social, search, programmatic, display, video, etc.), and SEO & Analytics work are also great assets for this role

• Proven success in leading e-commerce initiatives that drove measurable growth.

• Experience running campaigns or leading an advertising team for the following platforms (in priority order): LinkedIn, Pinterest, Google Search, Facebook, Google Display, Instagram, Microsoft Ads, Twitter, among many others.

• Passion for using digital advertising to grow businesses and generate leads

• Balances team and individual responsibilities. Exhibits objectivity and openness to others’ views. Gives and welcomes feedback.

• Highly detail-oriented and can synthesize information from multiple perspectives and sources to make specific recommendations that align consumer and business needs.

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