Freelance CRM Strategist (French Speaking)

SmartBug Media is one of the most respected names in the HubSpot ecosystem — and we've earned it.

We didn't get here by accident. SmartBug has built a reputation that most agencies only aspire to: HubSpot North American Partner of the Year, a fully remote team of specialists who punch well above their weight, and a client base that doesn't just hire us — they stay with us. That last part is the one we're most proud of.

Remote by design and strategic by nature, we've never believed that great work requires a corner office or a campus cafeteria. What it requires is the right people, deeply aligned on outcomes, working with clients who trust them to deliver. That's the culture we've built — one where expertise travels, relationships run deep, and the work speaks for itself.

We're obsessed with client outcomes. Not vanity metrics. Not feel-good reports. Real, measurable growth that makes our clients look like heroes inside their own organizations. When SmartBug is in your corner, your team wins — and that's exactly why our clients keep coming back.

You will be measured by:

● Client satisfaction (results, retention, awards, reviews, referenceable clients)
● Customer growth and profitability
● Client effective billing rates (EBRs)
● Out-of-scope revenue attainment
● Setting and achieving SMART client goals
● Timely strategy delivery
● Individual utilization rates that meet company goals

Responsibilities:

● Lead large-scale, high-complexity HubSpot implementation projects, ensuring alignment with strategic and tactical business goals.
● Identify and recommend complementary services to expand scope; provide scoping, quotes, and direction for implementation.
● Stay informed on industry trends and HubSpot’s competitive position to keep client strategies cutting-edge.
● Translate client and internal strategies into comprehensive HubSpot solutions supporting marketing, sales, customer success, and operational workflows.
● Provide intermediate to advanced configuration of HubSpot Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and HubSpot AI.
● Own the strategy and configuration of native HubSpot integrations (e.g., Salesforce, Microsoft Dynamics, NetSuite) with expertise in sync rules, field mapping, and conflict resolution.
● Revenue Engine Optimization: Design and implement data schema, custom objects, and property mapping aligned to the client’s RevOps strategy.
● Build and optimize revenue engine components including lead scoring, advanced attribution, and automated marketing-to-sales-to-service hand-off sequences. Build  complex RevOps dashboards that demonstrate clear ROI to stakeholders.
● Data Governance: Implement data governance best practices including deduplication logic and hygiene standards to maintain HubSpot as a reliable single source of truth.
● Provide training to clients and internal teams on how to use their customized HubSpot instance effectively; offer ongoing support and troubleshooting assistance.
● Obtain your HubSpot Trainer Certification and help onboard clients to the platform.
● Configure HubSpot instances from the ground up, including custom objects, property mapping, and data schema aligned to client specifications
● Translate business requirements into scalable HubSpot configurations that support the full customer lifecycle
● Business Process Mapping: Conduct technical discovery to map "Current State" vs. "Future State" processes, identifying technical bottlenecks in the revenue funnel.
● Guide and mentor CRM Specialists and support Marketing Strategists on complex projects.
● Collaborate cross-functionally to align CRM solutions with broader business objectives.
● Champion knowledge sharing and process optimization within the team.
● Monitor and manage project budgets and scope; track and meet effective billing rate (EBR) goals.
● Work with the internal SmartBug team to ensure quality work is delivered to clients.
● Create and follow processes that result in differentiated client results and quality.

Required Skills & Experience:

● Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
● Technical Experience: Minimum 5 years of experience building complex solutions within the HubSpot platform.
● Written and verbal fluency in Canadian French, including grammar, spelling, and communication skills
● Proven experience with the HubSpot software suite and a deep understanding of the HubSpot ecosystem.
● RevOps Expertise: Proven ability to design systems around revenue-driving processes (lead-to-cash, forecasting, and attribution).
● Integration Fluency: Deep understanding of how HubSpot integrates natively with external tech stacks and the ability to manage complex data syncs.
● Understanding of complementary technologies clients may use within the HubSpot ecosystem.
● Analytical Skills: Strong ability to navigate complex business challenges and translate them into automated technical solutions.
● Exceptional communication, presentation, and interpersonal skills.
● High level of organization, attention to detail, and ability to manage multiple priorities.
● Demonstrated ability to ensure high client satisfaction while adhering to SmartBug values.
● High level of integrity, work ethic, and professionalism; passion for client success.
● Experience working remotely in a similar role strongly preferred.
● HubSpot Trainer Certification, HubSpot Marketing Software, Sales Software, Service
Hub, and Revenue Operations Certifications.

Preferred Qualifications:

● HubSpot certifications (e.g., HubSpot Solutions Architect, Revenue Operations, or Marketing Hub Implementation)
● Experience working within a HubSpot Partner agency environment
● Familiarity with CRM migration projects, including data mapping and clean data transfer from legacy systems
● Exposure to complementary RevOps tools such as Gong, Outreach, Zapier, or data enrichment platforms like Clearbit or ZoomInfo
● Experience with project management methodologies and tools (e.g., Agile, Scrum, or platforms like Teamwork or Asana)
● Ability to create technical documentation including SOPs, data dictionaries, and system architecture diagrams
● Bachelor's degree in Business, Marketing, Information Systems, or a related field