At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.
Skillsoft is undergoing a bold growth marketing transformation, and we’re looking for a Field Marketing Manager to help lead the charge in the Public Sector. This is a high-impact individual contributor role focused on US FED (Federal) and SLED (State, Local, and Education) segments, where strategic field marketing plays a critical role in driving awareness, engagement, and pipeline.
You’ll serve as the voice of the public sector field to global marketing, ensuring government-specific needs are reflected in global plans, while translating those plans into localized execution that resonates with public institutions. This role offers a unique opportunity to grow your applied AI skillset, deepen your understanding of government buying cycles, and contribute to Skillsoft’s mission to upskill the workforce across regulated and mission-critical environments.
Responsibilities:
- Public Sector Strategy & Planning: Develop and execute field marketing plans tailored to FED/SLED priorities, procurement cycles, and compliance requirements.
- Campaign Execution: Activate corporate campaigns with public sector relevance, including ILT (Instructor-Led Training) promotions and platform-led messaging for government audiences.
- Sales Enablement: Partner with public sector sales teams to deliver tools and content aligned to government pain points, funding cycles, and decision-making structures.
- Event Management: Lead public sector-specific events such as government roundtables, education summits, and compliance-focused webinars.
- Performance Tracking: Measure pipeline contribution, ILT session registration, and brand perception lift within public sector segments.
- Cross-Functional Collaboration: Ensure public sector insights inform global campaign planning and that regional execution reflects Skillsoft’s broader GTM strategy.
Skills & Qualifications Required:
- 5+ years of experience in B2B marketing, with at least 2 years in a field or regional marketing role.
- Experience marketing to public sector audiences (Federal, State, Local, Education) with understanding of government procurement and compliance.
- Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles.
- Proven success in driving pipeline and engagement in regulated industries.
- Experience with marketing automation and CRM platforms (e.g., Salesforce, Marketo) in a public sector context.
- Excellent communication, project management, and organizational skills.
- Ability to travel up to 25% within North America.
- Experience in the SaaS or technology industry.
- Familiarity with account-based marketing (ABM) strategies.
- Data-driven mindset with a passion for testing and optimization.
Target base salary range for this job requisition is anticipated to be approximately $105,000 - $145,000 annually.
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off.
The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
Top Skills
Similar Jobs at Skillsoft
What you need to know about the Montreal Tech Scene
Key Facts About Montreal Tech
- Number of Tech Workers: 255,000+ (2024, Tourisme Montréal)
- Major Tech Employers: SAP, Google, Microsoft, Cisco
- Key Industries: Artificial intelligence, machine learning, cybersecurity, cloud computing, web development
- Funding Landscape: $1.47 billion in venture capital funding in 2024 (BetaKit)
- Notable Investors: CIBC Innovation Banking, BDC Capital, Investissement Québec, Fonds de solidarité FTQ
- Research Centers and Universities: McGill University, Université de Montréal, Concordia University, Mila Quebec, ÉTS Montréal
