EverPro - Market Strategist, Invoicing

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 700,000+ customers.  As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en.  

Business/Vertical:

The EverPro business within EverCommerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers.  Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management. 

The Invoicing vertical within EverPro focuses on business management and payments solutions for small service businesses through our Invoice Simple and Joist products. These solutions help service professionals efficiently manage their business finances, from creating estimates and invoices to processing payments and tracking jobs. Our products serve hundreds of thousands of freelancers, solo entrepreneurs and microbusinesses across hundreds of industries across multiple geographies.

Position Summary:

The Market Strategist will develop and drive long-term market strategies for Invoice Simple and Joist, reporting to the Head of Growth. This role focuses on identifying market opportunities, defining GTM strategies, and ensuring product-market fit across different segments and geographies to drive sustainable growth.

Key Responsibilities:

• Market Strategy Development:
  • Create comprehensive market strategies for product and geographic expansion.
  • Define customer personas and segment targeting strategies.
  • Develop positioning and GTM frameworks.
  • Guide pricing and packaging strategies.
  • Identify new market opportunities and growth vectors.
• Strategic Analysis:
  • Lead market research and competitive intelligence.
  • Analyze market trends and customer needs.
  • Evaluate new market opportunities.
  • Create market sizing and segmentation models.
  • Build business cases for market investments.
• Product Strategy Partnership:
  • Partner with Product teams on roadmap prioritization.
  • Ensure product strategy aligns with market opportunities.
  • Guide feature prioritization based on market insights.
  • Develop product positioning strategies.
• Cross-functional Collaboration:
  • Work closely with Growth team on strategy implementation.
  • Partner with Customer Research on market insights.
  • Support Business Development on partnership opportunities.
  • Guide marketing team on positioning and GTM execution.

Qualifications:

• 5+ years of experience in market strategy or product marketing.
• Strong background in B2B SaaS markets.
• Experience in geographic expansion and market entry.
• Excellent analytical and strategic thinking skills.
• BS/BA required; MBA preferred.
• Experience with growth marketing tools and analytics platforms.
• Strong data analysis and modeling skills required.
• Proven track record of data-driven decision making.
• Experience in market expansion and geographic growth.
• Demonstrated ability to develop and execute pricing strategies.

Personal Characteristics:

• Deeply curious strategic thinker with strong analytical skills and drive for continuous learning.
• Proactive problem-solver who combines data-driven analysis with creative exploration.
• Natural investigator who thrives on uncovering insights and market opportunities.
• Exceptional communicator who builds consensus across stakeholders at all levels.
• Team-oriented leader who inspires others through respect, humility, and integrity.
• Passionate about building high-achieving teams and driving business growth.

Benefits & Perks: 

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid 
• Robust wellness benefits, including an annual wellness stipend 
• Flexible and generous (FTO) time-off 
• Employee Stock Purchase Program 
• Registered Retirement Savings Plan (RRSP) with 4% company match  
• Continued investment in your professional development

Where: Remote, Ontario/Canada

The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role will require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America. 

Compensation: The target base compensation for this position is $140,000 - $160,000 CAD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above