Own and execute revenue-focused events to generate qualified pipeline, design recurring event frameworks, manage event-to-opportunity conversion, partner with sales, and track and optimize event ROI and conversion metrics.
Events Lead
Team: Monetization
Location: Flexible / Remote
Reporting to: Partnerships Manager
The Events Lead owns event-driven demand generation.
This role generates pipeline through owned events, curated roundtables, and high-signal executive gatherings.
Events are treated as revenue-generating infrastructure.
Core MandateThe Events Lead is accountable for:
Designing revenue-focused events
Generating qualified pipeline from events
Managing event-to-opportunity conversion
Building recurring event frameworks
Plan executive roundtables and industry sessions
Partner with Sales Directors on event strategy
Track event-attributed revenue
Optimize event ROI and conversion metrics
Increased enterprise pipeline
Higher executive access
Accelerated trust-building
Stronger deal acceleration
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What you need to know about the Montreal Tech Scene
With roots dating back to 1642, Montreal is often recognized for its French-inspired architecture and cobblestone streets lined with traditional shops and cafés. But what truly sets the city apart is how it blends its rich tradition with a modern edge, reflected in its evolving skyline and fast-growing tech industry. According to economic promotion agency Montréal International, the city ranks among the top in North America to invest in artificial intelligence, making it le spot idéal for job seekers who want the best of both worlds.
Key Facts About Montreal Tech
- Number of Tech Workers: 255,000+ (2024, Tourisme Montréal)
- Major Tech Employers: SAP, Google, Microsoft, Cisco
- Key Industries: Artificial intelligence, machine learning, cybersecurity, cloud computing, web development
- Funding Landscape: $1.47 billion in venture capital funding in 2024 (BetaKit)
- Notable Investors: CIBC Innovation Banking, BDC Capital, Investissement Québec, Fonds de solidarité FTQ
- Research Centers and Universities: McGill University, Université de Montréal, Concordia University, Mila Quebec, ÉTS Montréal
