Email Marketing Lead

We’re looking for someone who’s excited to shape how Knak shows up in the inbox - building a new B2B newsletter and owning the entire email channel, from strategy to nurture.

As Head of Email Marketing, you’ll build Knak’s flagship newsletter from the ground up: defining its voice, format, and creative direction, then owning it end to end - from writing and curation, to design, to performance optimization. 

But this role is more than just a newsletter. You’ll also architect Knak’s pre-customer lifecycle campaigns (welcome, nurture, re-engagement, product education), making sure our prospects and customers experience thoughtful, high-performing journeys. And you’ll partner closely with our Head of Brand & Content to turn your insights and experiments into stories that fuel Knak’s broader content engine.

This is a hands-on role for someone who loves to write, curate, and experiment - but also wants to shape how a fast-growing SaaS brand shows up in the inbox.

• Build Knak’s newsletter from scratch - voice, structure, cadence, and design.
• Source, write, and curate content that makes marketers actually look forward to opening.
• Own creative direction: headlines, visuals, sections, themes.
• Measure performance (open, click, share, growth) and continually optimize.

• Design and own pre-customer lifecycle campaigns (welcome, nurture, re-engagement, product education).
• Collaborate with marketing ops and digital to deliver smart, modular campaigns.
• Create reusable templates, frameworks, and playbooks.
• Partner with product marketing and demand gen to tie launches and campaigns into the inbox journey.

• Run regular A/B and multivariate tests (subject lines, content, design).
• Use performance data to evolve both the newsletter and lifecycle programs.
• Ensure list health, deliverability, and engagement best practices.
• Feed insights back into Knak’s modular design system.

• Be the voice of Knak in the inbox and the email community.
• Publish POVs, share insights, and represent Knak at events, webinars, and in customer education.
• Work with the Content Pod to repurpose newsletter content into blogs, social posts, and videos.
• Collaborate with Nicole Merlin (Head of Email Strategy) to stay at the cutting edge of design and email best practices.

• 5+ years building or running email programs - ideally in SaaS, B2B.
• Proven ability to write and edit - you’ve created newsletters, editorial content, or campaigns that people actually loved.
• Deep understanding of MAPs like Marketo, SFMC, and Pardot (and the gaps Knak fills).
• Confident experimenting, optimizing, and using data to improve performance.
• As comfortable behind the scenes building campaigns as you are sharing your POV publicly.
• Excited to be the editor, writer, and architect of a flagship newsletter.

• Have experience launching a newsletter or content series from scratch.
• Have spoken, written, or published on email trends, design, or experimentation.
• Have hands-on experience with Knak or similar modular builders.
• Know how to make email content fun, human, and high-performing.

• You’ll get to build Knak’s flagship newsletter from the ground up - your vision, your voice, your creative direction.
• You’ll own one of the most important growth levers in our company: how we show up in the inbox.
• You’ll shape both internal lifecycle performance and external thought leadership.
• You’ll join a small, nimble team that moves fast, experiments often, and trusts each other to do great work.

If you’ve ever wanted to create a newsletter that becomes a must-read for an entire industry - while also shaping the strategy behind it - this is your role.