The Director of Product Marketing will refine product positioning, lead a team, create GTM strategies, and drive engagement through research and content.
Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.
Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.
We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.
Insider One was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts, we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.
From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.
Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.
What You Will Do:
- Develop and constantly refine the positioning and messaging that differentiates Insider One products.
- Lead, coach and inspire a group of Product Marketing Managers and Analysts; manage their KPIs, performance and career development.
- Use customer and competitive research to create compelling use cases and differentiators for product launches and GTM.
- Own the GTM strategy for new products and feature releases in collaboration with cross-functional teams including product, sales and customer success.
- Generate research-driven content for establishing Insider One's position as a thought leader in the market and in the product space.
- Partner with the demand generation team to develop and execute campaigns that drive lead generation and customer acquisition.
- Engage and influence Analysts in research areas relevant to products and position Insider One competitively in Magic Quadrants and Waves.
- Conduct Product and Success webinars to engage both Prospects and Customers.
What You Will Need:
- 5+ years of experience in Product Marketing.
- Experience with digital marketing or marketing technologies is a strong plus.
- Ability to work with cross-functional teams including Product, Marketing, Sales and Customer success.
- Ability to craft compelling stories in every format including blog posts, guides and videos or webinars.
- Ability to present to internal/external C-level audience to deliver product stories and positioning.
- Strong analytical skills and experience with market research and data analysis.
- Excellent written and spoken communication skills.
- Strong technical acumen and understanding of technology products.
- Ability to manage complex initiatives with limited supervision.
What We Offer:
- Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
- Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
- Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
- Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
- Help build the team you want to work with and enjoy rewarding referral bonuses.
- Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
- From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
Please follow Insider One on LinkedIn, Instagram, X, Facebook and Medium!
Top Skills
Digital Marketing
Marketing Technologies
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