The Director of Events will develop strategies for events that align with marketing and sales goals, manage budgets, and enhance brand engagement through successful execution of in-person and digital events.
About Versapay 🚀
For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t. Owned by Great Hill Partners, Versapay’s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually
Think you might be the next Veep to join? Read on!!
HOW YOU’LL MAKE A HUGE IMPACT HERE – AND ON YOUR CAREER:
We’re looking for a fantastic leader who is excited about re-defining events and experiences in this hybrid online and offline world. In this role, you will be responsible for building on our event successes to create a scalable and repeatable event function. You’ll be driving the selection and execution of our wide range of 3rd event sponsorships reporting into the Vice President of Events and Partner Marketing. This leader is responsible for working cross-functionally across Versapay to build our event calendar and take our event function to the next level. We are reinventing the way mid to large enterprise companies think about Accounts Receivable and events are an important way we’re spreading the word, so you’ll be critical in our collective success. In your role, you’ll be influencing senior leadership and working with the marketing, partner, sales, and communication teams to amplify our company initiatives, campaigns, and brand through events.
What you'll do:
- Develop the strategy and framework to support events that support the overall marketing and sales strategy and pipeline goals.
- Work closely with executives, senior leaders, and stakeholders to define messaging, agenda, speakers, training, and pre/during/post event content marketing strategy.
- Drive event communications, both internally and externally, alongside PR and the Content Team.
- Work with MOPs to help measure sales pipeline and marketing-influenced bookings for all events.
- Manage processes internally aligned with creative and marketing operations to ensure smooth end to end planning and execution.
- Manage the event budget and set success criteria, measure, and report out the impact of each major event on awareness, engagement, and pipeline acceleration metrics to validate ROI.
What you'll bring to the team:
- 7-8+ years delivering successful event experiences, in person and digital event marketing experience preferred
- Excellent written, verbal, and visual presentation alongside strong budget management and financial understanding skills.
- Experience carrying out 3rd party trade show events at all levels from tabletop to premium sponsorship levels.
- Extremely organized, collaborative, and resourceful. You’re the type of person to get it done quickly and methodically by developing workback plans as soon as you know an event is approved. When roadblocks or challenges arise, you know how to work through them with grace, positivity, and speed.
- You’re a pro and building and leading virtual teams including internal resources as well as external agency resources.
- Data-driven mindset focused on setting and measuring KPIs and pipeline metrics.
- Strong understanding and practice of event strategy and content development from inception to post-event integrated campaign demand gen activation.
#LI-Remote
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