Director, Brand & Marketing Communications

The Opportunity

We are seeking a visionary and strategic Director of Brand & Marketing Communications to be the lead storyteller for the Heartflow brand. This critical role is responsible for continuing to shape our narrative and activate across all touchpoints. Driving top-of funnel activity and creating a brand halo for Heartflow — you will be the driving force behind how we communicate our complex, life-saving technology to two distinct and vital audiences: physicians and the healthcare systems they work with (B2B) and patients themselves (DTP). This is a unique opportunity to build an iconic healthcare brand, lead groundbreaking creative initiatives, and directly contribute to our mission of transforming coronary disease.

What You’ll Be Doing

• Brand Stewardship & Activation: Activate the Heartflow brand across all marketing communications and target audiences (B2B and DTP). Ensure the engaging and consistent execution of our strategic brand pillars and visual/verbal identity across all channels.
• Strategic Messaging & Content: Translate complex technology, scientific data, and medical concepts into clear, compelling messaging designed to build trust and drive action. You will develop our overarching content strategy and lead the execution of brand content, storytelling, and campaigns.
• Integrated Campaign Leadership: Manage integrated marketing campaigns from start to finish. This includes strategic planning, writing inspiring creative briefs, overseeing content development, launching across channels, and rigorously evaluating campaign performance against business objectives.
• Social & Community Engagement: Oversee our social media strategy and activation to grow brand relevance, foster engagement, and cultivate communities. You will be responsible for ensuring Heartflow is an active and meaningful participant in relevant cultural and clinical conversations.
• Cross-Functional Leadership: Develop strong relationships and clear working processes with leaders across Marketing, Sales, Product, Clinical, and other teams. Your leadership will ensure our brand communications have the right impact, on the right things, at the right time.
• Measurement & Optimization: Formalize our approach to measurement for brand health, creative performance, and social media (organic and paid). You will leverage a deep knowledge of upper-funnel vs. lower-funnel dynamics to accurately evaluate campaign performance and demonstrate the ROI of brand marketing.
• Agency & Partner Management: Manage our external strategic communications consultants and creative agencies, developing clear and inspiring briefs to direct their work and ensure they deliver exceptional results.

What We’re Looking For In You

• Bachelor's Degree in a related field, preferably business or science.
• 10+ years of progressive experience in brand marketing, advertising, and strategy roles within the life sciences (medical device, pharma). A mix of in-house and creative agency experience is strongly preferred.
• Deep, demonstrated experience developing and executing communications strategies for both B2B (e.g., physicians, hospitals) and Direct-to-Patient (DTP/DTC) audiences.
• A data-driven mindset, with a proven track record of using quantitative and qualitative insights to inform strategy, guide messaging, and measure success.
• A portfolio of groundbreaking creative initiatives that are notable for their innovation, originality, and effectiveness in driving measurable success.
• Proven experience as a people leader, with a passion for growing, mentoring, and inspiring a high-performing team.
• An exceptional collaborator and communicator who can build consensus and drive projects forward with cross-functional partners.
• A strategic thinker who can see the big picture but is also willing and able to execute with a keen eye for detail.

A reasonable estimate of the yearly base compensation range is $192,000 - 260,000, cash bonus, and equity. #LI-Hybrid; #LI-KS1