Digital Marketing Specialist

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.

We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus). 

*A select number of positions require full-time in office attendance* 

We are looking for an up-and-coming Digital Marketing Specialist to join a fast-growing team that is working on some internet’s leading websites doing A-Z digital marketing.  

What you'll be doing:  

• Create promotional strategies to meet product sales targets and KPIs.
• Execute display advertising tactics: keyword research, ad creation, campaign performance tracking, and audience/placement analysis.
• Evaluate and improve campaign effectiveness; analyze traffic sources and metrics to create test cases for revenue generation (PC/Mobile).
• Use A/B testing and optimization tools to drive revenue; 
• Recommend and help develop new landing pages and optimize current ones. 
• Enter and update project decks and requirements to request work from the Design and Integration teams; track project progress
• Work with other teams to ensure a 360° promotion plan is applied across all traffic sources.
• Maintain up-to-date documentation of campaign requirements, tests, and results.
• Monitor changes and benchmark against online competitors.
• Establish a continuous improvement process for our brand and campaigns.
• Design, direct, and monitor solutions to acquire and retain users.
• Report daily and/or monthly metrics and overall sales.
• Monitor traffic, keyword rankings, search engine deployments, and general SEO performance.
• Conceptualize new SEO-centric ideas and work with Product Managers and Monetization Specialists to execute them.
• Conduct QA on all marketing assets and landing pages before launch. 

What you'll need to be successful: 

Must haves: 

• Bachelor's degree in Marketing or a related field
• 2+ years of professional corporate experience
• Analytical Mindset
• Digital Marketing experience
• Good organizational skills
• Strong reporting and communication skills
• Team-oriented mindset 

Nice to haves: 

• Copywriting Experience
• Knowledge of the adult industry
• Educational background in Statistics or Math 

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees

In this role you may be exposed to adult content