Digital Marketing Specialist

Company Description

At Kenny U-Pull, we take pride in giving used vehicles a second life. Our 27 auto recycling yards across Quebec, Ontario, New Brunswick and Nova Scotia are backed by 400+ employees who are passionate about reinventing the market for used cars and helping to create a greener environment for generations to come. Since 2008, we have recycled over 1 million vehicles and counting! 

Kenny U-Pull is a division of American Iron & Metal (AIM), a recognized global leader in the metal recycling industry, with more than 125 site locations, 4000 employees worldwide and over 3.5 billion dollars in yearly sales. 

Job Description

The Digital Marketing Specialist will develop and execute digital marketing strategies to generate leads, and maintain a strong digital presence on-line to align with the Car Buying Leads objective. This role requires creativity, analytical skills, and a deep understanding of digital marketing tools and trends. The duties include researching, strategizing with other professionals, and creating campaign content.

Your responsabilities will be:

• Create, design and execute digital marketing strategies, including:
  • • SEM: (PPC) campaigns on the Google Ads platform: Create, Manage, and Optimize Google Ads Campaigns: Develop keyword strategies, write ad copy, set budgets, and manage bids to maximize ROI.
    • SEO: Manage and implement SEO best practice to increase traffic and generate organic leads
    • Implement and Refine Lead Generation Campaigns: Design and execute campaigns aimed at generating quality leads through various digital channels respecting the set CPA and ROI.
    • Social Media: Develop and Execute Facebook Ads: Plan, create, and manage campaigns on Facebook (and Instagram) tailored to specific audiences and objectives.
    • Website Design (WordPress): Utilize WordPress for website design and maintenance.
• Monitor and Analyze Campaign Performance: Regularly track and report on PPC performance metrics, including CTR, CPA, ROAS, and conversion rates, to identify areas for improvement.
• Collaborate with internal teams and vendors to launch campaigns on time and within budget.
• Landing Page Optimization: Collaborate with the web and design teams to create and optimize landing pages for higher conversion rates.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.
• Track and Measure Campaign Performance: Use tools like Google Analytics, Google Ads, Google Search Console and Facebook Business Manager to monitor and analyze campaign results.
• Keep up with the latest trends, algorithm and industry best practices to ensure that our strategy remains effective;
• Forecasting and Planning: Create projections based on historical data to set realistic performance expectations for PPC and paid social campaigns.
• Client and Stakeholder Communication: Prepare presentations and updates for internal stakeholders or clients, providing clear insights into campaign performance and next steps.

Qualifications

• BS/MS degree in marketing or a related field
• 2-3 years’ experience in digital marketing.
• Demonstrable experience leading and managing:
  • • SEO/SEM
    • Social media
    • Display advertising campaigns
    • WordPress website design
• Excellent analytical skills
• Excellent verbal and written communications skills (Bilingual)

Additional Information

What we offer:  

• Eligible for paid vacation upon hire **
• AIM tuition assistance program
• Full group insurance plan
• Virtual doctor (24/7 access to a doctor)
• Group RRSP with matching employer contribution
• Employee Assistance Program (EAP)
• Exclusive employee discounts on parts at any Kenny location
• Company-organized events throughout the year (barbecue, Christmas party, etc.)
• Exceptional advancement opportunities

** Vacation quota is prorated according to the period of activity during the year.