Digital Marketing Manager

Purpose of the role

As our first Digital Performance Manager in Canada, you will be fluent in both English and French (written and spoken) and will own the end-to-end digital marketing performance for your customer portfolio - spanning SEO, AI search, PPC, paid and organic social. You will design and deliver integrated, results-driven digital strategies aligned to each client's objectives, while acting as their primary point of contact for all things digital.

Role & Responsibilities

Strategic Oversight & Campaign Delivery:

• Develop and deliver integrated digital marketing strategies for a portfolio of clients across SEO, AI search, PPC, and social media, ensuring delivery against primary objectives
• Plan, build, and optimize PPC and paid social campaigns, managing budgets to deliver against agreed KPIs and ROI targets
• Own the owned marketing strategy for your client base, including technical SEO, off-page SEO, on-page SEO and AI search optimization
• Manage organic social strategy and content calendars, ensuring brand consistency and engagement across relevant platforms
• Adopt an innovative way of working, identifying new channels and tactics to enhance the performance of clients’ marketing activity
  

Client Relationship Management:

• Become your clients’ primary point of contact for their digital marketing needs, building strong working relationships
• Ability to present and explain SEO, AI search, PPC, and social reasoning and solutions to all stakeholder hierarchies
• Lead client status calls, monthly performance reviews and quarterly business reviews, presenting campaign performance and recommendations across all digital channels, either face-to-face or remotely
  

Growth & Cross-Functional Collaboration:

• Identify areas of opportunity within your existing client base, to drive performance and deliver against departmental revenue targets
• Generate strong working relationships with our go-to-market and customer success teams to identify opportunities for growth and minimize customer churn
• Proactively identify and develop new business opportunities through SEO, AI search and paid marketing audits
• Share your experience and knowledge with other marketing services team members, acting as a digital subject matter expert for Canada

 

Performance, Insight & Reporting:

• Establish key performance indicators (KPIs) for your customer portfolio, monitor performance and drive tangible improvements
• Using data available in GA4, ad platforms, our business intelligence suite and other Martech platforms, analyze performance and embed data-led recommendations into your marketing plans
• Actively research and keep up to date with digital marketing trends across SEO, AI search, PPC, and social media

Skills / Knowledge & Experience

• A minimum of 3 years’ experience in a digital marketing role, with hands-on experience across SEO, AI search, PPC, and social media advertising
• Proven experience in creating and managing owned marketing strategies
• Proven experience planning, building, and optimizing paid campaigns on platforms such as Google Ads and Meta Ads
• Strong analytical skills with the ability to analyze and draw insights from large data sets across multiple channels
• Ability to demonstrate your expertise to customers and internal stakeholders, using data to support your ideas and recommendations
• Excellent verbal and written communication skills
• Ability to expertly identify and present new business opportunities to existing customers
• Ability to work autonomously and achieve the best results for your customer portfolio
• Prior account management experience, with a track record of building strong client relationships

Why join us?

We are a fun team in an automotive tech company moving at a fast pace to provide innovative solutions to help our customers be successful - and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes, and explore different paths. Join Keyloop and progress your career, your way.

An inclusive environment to thrive.

We are committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles - not just on key days, but every day.

Be rewarded for your efforts!

We believe people should be paid based on their performance, so our pay and benefits reflect this and are designed to attract the absolute best talent. We encourage everyone in our organization to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration