Lead marketing strategy for Royal Canin in Northern Europe, focusing on brand growth, consumer engagement, and campaign creation.
Job Description:
We’re looking for a strategic and purpose-driven marketing leader to accelerate demand and strengthen the Royal Canin brand across our Cluster.In this role, you’ll uncover deep insights around Pet Ownership and healthy pet needs to shape our brand strategy — bringing to life meaningful, data-driven experiences for Pet Owners across all touchpoints. You’ll turn strategy into impact: driving awareness, engagement, and loyalty, while delivering both short-term growth and long-term brand value.What will be your key responsibilities?
- Proven experience leading marketing for a major brand or corporation.
- Deep expertise in brand strategy, media, digital, and CRM.
- Strategic agility, strong leadership, and the ability to influence across a matrixed environment.
- Genuine curiosity for consumers and passion for making pets’ lives healthier and happier.
- Lead brand and healthy pet diagnostics to shape the Cluster Brand Activation Plan.
- Create integrated, insight-led campaigns that deliver a seamless, premium brand experience.
- Manage A&P budgets to maximize impact and ROI.
- Drive engagement, conversion, and retention across all Pet Owner touchpoints.
- Collaborate with global and regional teams to deliver best-in-class activations.
- Work alongside diverse, talented Associates guided by our Five Principles.
- Join a purpose-led company building the world we want tomorrow, today.
- Enjoy best-in-class learning and development through Mars University.
- Receive a competitive salary and benefits package, including company bonus.
Top Skills
CRM
Digital Marketing
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