Demand Generation Marketing Specialist - Engineered Arts

Pour la version anglaise de cette description de poste, veuillez consulter le lien suivant / For the English version of this job description, please refer to the following link : 

• Spécialiste en Marketing de Génération de la Demande - Engineered Arts 

Engineered Arts is the leading manufacturer of full-size humanoid robots used for entertainment, education and communication. With 20 years of hardware and software development, our robots have been sold in over 30 countries worldwide with customers such as NASA, PwC, Meta and many more.

Our Ameca robot is well known as 'the face of AI' and a social media viral success, taking advantage of the generative AI craze. Along with our ultra-realistic Mesmer range of animated figures, our robots continue to surprise and excite visitors at museums, theme parks, visitor attractions and trade shows, as well as aid leading universities with AI and robotics research. Our robots are poised to break into the future mega-expansion service robot segment, with applications such as front of house, receptions, check-in desks, information points and PoS.

We are a team of dedicated engineers and creatives striving to develop the very best experiences for our customers. Our internal motto is 'Be Wow' — everything we do is fun, entertaining or surprising to encounter.

You're a performance marketer who knows how to turn campaigns into pipeline. You've spent years building and running demand generation programs in a technical or complex product environment — and you understand that great marketing isn't just about awareness, it's about revenue.

You're comfortable owning the full campaign lifecycle, from strategy through to reporting, and you use data to make decisions, not just to report on them. You thrive in a global context, adapting messaging and tactics across different markets without losing focus on what drives results. You're also a clear communicator — because in a role that sits at the intersection of marketing, sales, and product, your ability to align stakeholders and translate technical value into compelling stories is what makes campaigns land.

• Build and execute multi-channel demand generation campaigns targeting global markets, with a focus on driving qualified pipeline for the sales team
• Own the marketing pipeline number — tracking, reporting, and optimizing campaigns against revenue contribution targets
• Develop and manage paid media, email, and content-led programs that generate measurable awareness and inbound interest for Engineered Arts' robotics portfolio
• Partner with sales to align campaign timing, messaging, and lead handoff processes to ensure pipeline converts
• Analyze campaign performance data weekly and translate findings into actionable improvements across channels
• Support brand initiatives where they directly contribute to demand — ensuring Engineered Arts' global presence reinforces pipeline goals

• 3–5+ years of hands-on demand generation or performance marketing experience, ideally within a technical, robotics, engineering, or complex product business
• Proven track record of building campaigns that directly contribute to revenue pipeline — you can show the numbers
• Proficiency with marketing automation and CRM tools (e.g. HubSpot, Salesforce, or equivalent)
• Experience running paid media campaigns across platforms such as LinkedIn, Google, Meta, and affiliate networks
• Strong analytical skills — you're comfortable pulling reports, interpreting data, and making campaign decisions based on what you find
• Ability to work across global markets, adapting campaigns for different audiences and regions

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice