Data Analyst, Engagement & Retention

Role Overview:

We are hiring a Data Retention Analyst to support the Engagement & Retention team by delivering end-to-end retention analytics across the subscriber lifecycle. The analyst will analyze churn and renewal behavior, identify conversion levers and customer journey pain points, and translate findings into executive-ready insights that guide retention strategy and marketing execution. This role will also measure campaign and A/B test impact, support planning and forecasting, and help modernize reporting by partnering with Data Engineering to automate dashboards and reduce manual reporting.
This is a Hybrid position located in either Waterloo or Toronto, Canada. You must be within a commutable distance of one of those locations. You will be required to be onsite for business reviews, quarterly meetings and other collaboration opportunities; when not working onsite, you will work remotely from your home location.

About the Role:

• Analyze subscriber behavior, churn risks, renewal patterns, and lifecycle performance.

• Identify behavioral signals, conversion levers, and customer journey pain points.

• Produce data-driven insights that guide retention strategy and marketing execution; evaluate pacing vs. plan and highlight risks and opportunities.

• Measure the effectiveness of retention campaigns and A/B tests; quantify initiative impact and recommend optimizations.

• Partner with Data Engineering to automate dashboards and reduce manual reporting.

• Maintain accurate, timely reporting for business reviews and leadership updates.

• Prepare clear, concise analytical summaries and visuals for leadership forums; translate complex analysis into simple insights and recommendations.

• Assist in building annual and quarterly retention plans; contribute to forecasting models and help monitor performance against plan.

• Collaborate cross-functionally with Engagement & Retention, Finance, Product, and the broader Analytics org to drive alignment on insights, plans, and performance outcomes.

About You:

• You have 3+ years of experience in analytics, management consulting, investment banking, or similar analytical roles.

• You have strong analytical problem-solving skills and can break down ambiguous business questions into structured analyses.

• You are a self-starter who takes ownership, works with minimal direction, and collaborates effectively with cross-functional partners (e.g., Engagement & Retention, Finance, Product, Analytics, and Data Engineering).

• You have strong attention to detail and consistently deliver accurate, validated outputs.

• You have strong written and verbal communication skills and can translate complex analysis into executive-ready insights and visuals.

• You have experience working with data in tools such as Excel and can work with SQL and Python, leveraging AI tools as needed to accelerate analysis.

• We prefer you have experience analyzing subscriber behavior, churn risks, renewal patterns, and lifecycle performance.

• We prefer you have experience identifying behavioral signals, conversion levers, and customer journey pain points.

• We prefer you have experience measuring retention campaign effectiveness and A/B test results, quantifying impact, and recommending optimizations.

#LI-Hybrid

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.

We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $100,772.50-$136,337.50. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.