The Customer Marketing Manager will develop strategies to drive customer retention and advocacy, create marketing campaigns, analyze data, and collaborate cross-functionally to enhance customer experiences and product adoption.
7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.
As the Customer Marketing Specialist, you will help drive customer engagement, retention, and expansion through strategic marketing initiatives. Reporting to the Senior Manager, Integrated Marketing, you’ll play a key role in executing programs and campaigns that increase product adoption, reduce churn and turn satisfied customers into brand advocates. You’ll work cross-functionally with Product, Sales, and Brand teams to ensure a seamless customer experience that drives growth.
We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply.
What you’ll do:
- Execute customer retention, advocacy, and expansion campaigns to increase engagement and revenue opportunities
- Build and launch high-impact campaigns across email, push, in-app, and other channels to improve customer activation and retention
- Assist in testing and optimizing lifecycle marketing initiatives, tracking performance, and recommending improvements
- Write and refine customer-facing copy, ensuring messaging is targeted, engaging, and aligned with brand tone
- Support and scale the customer-led growth program by coordinating customer testimonials, and referral campaigns, and reviewing collection initiatives
- Work cross-functionally with teams to drive opportunities for upselling, cross-selling, and deepening customer engagement through product adoption
- Monitor campaign performance, track key KPIs (e.g. MRR growth, referral volume), and provide key stakeholders with actionable insights
What you bring:
- Previous experience in customer, growth, or lifecycle marketing within a SaaS environment
- Hands-on experience with marketing automation tools (we use Marketo!)
- Strong copywriting and creative skills with a customer-first mindset
- Adaptive and data-curious with a test-and-learn approach to leverage insights, identify trends, and help drive informed decision-making
- Experience collaborating cross-functionally
- Excellent time management skills, knowing when to ask for help to stay efficient and effective
It’d be even cooler if you had:
- Experience in a product-led growth company
- Background in subscription-based business models
- Knowledge of restaurant operations
Our commitment to our team members:
- Opportunity: It’s an exciting time to work at 7shifts—our product is evolving and our team is scaling quickly. Scale like this offers many unique learning opportunities in a short period of time, accelerating the professional growth of our team members
- Challenge: We’re tackling real problems for restaurant owners and we’re just getting started. Working at 7shifts means playing a key role in solving those problems and elevating an entire industry
- Culture: There’s a reason we’re one of the best workplaces in North America! We value integrity, adaptability and collaboration in an environment that moves quickly to drive incredible impact
- Equity: Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success!
- Health and Wellness: Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
- Flexibility: Our team is intentional around how and where we work—whether that’s remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer a flexible vacation policy to encourage everyone to recharge when they need it. Oh, and a ‘90 Day Shift’ program that supports our team members in exploring the world
- Support: We set our team members up for success with the latest Apple technology, a home office set up, and some fun 7shifts swag to make it official! Plus, we take professional growth seriously and support this through coaching, IDPs, peer and leader feedback, internal promotions, and more
We thank you for your interest in joining the 7shifts team!
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Top Skills
Marketo
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