Customer Lifecycle Marketing Manager

What you will be expected to do:

• Define and oversee the global Customer Lifecycle Marketing (CLM) strategy aligned with business growth priorities.
• Design lifecycle programmes across the customer journey, including onboarding, activation, engagement, retention, cross-sell, upsell, renewal, and win-back.
• Develop customer engagement strategies that improve customer lifetime value (LTV) and repeat purchase behavior.
• Identify opportunities to enhance customer experience through personalized communication.

• Oversee end-to-end execution of CRM campaigns across multiple communication channels.
• Plan, create, schedule, execute, and refine campaigns across WhatsApp, SMS, Email, RCS, Push Notifications (where applicable), In-app messaging (where applicable)                             
• Ensure timely delivery of business-critical campaigns.
• Coordinate campaign calendars with Product, Brand, Sales, and Business teams.
• Maintain campaign quality, governance, and execution excellence.

• Design and refine automated customer journeys across different lifecycle stages.
• Build personalised customer communication flows based on customer behaviour and business rules.
• Implement trigger-based campaigns for Welcome journeys, Product onboarding, Cart abandonment (where applicable), Payment reminders, Repeat purchase, Cross-sell & upsell, Customer reactivation and Referral programmes
• Continuously enhance journey performance through testing and optimization.

• Oversee the lifecycle marketing technology ecosystem.
• Work extensively with CRM and marketing automation platforms including: CleverTap, MoEngage, Salesforce Marketing Cloud and Adobe Campaign.
• Configure customer segments, journeys, triggers, campaigns, and automation workflows.
• Work closely with Product and Engineering teams to implement new channel integrations and enhance platform capabilities.
• Assess and recommend new MarTech solutions that strengthen customer engagement and automation.

• Develop customer segmentation strategies using behavioural, transactional, and demographic data.
• Deliver personalised communications across lifecycle stages.
• Build dynamic audience segments for targeted campaigns.
• Improve engagement through contextual and data-informed messaging.

• Monitor campaign performance across all CRM channels.
• Improve campaign effectiveness through: A/B testing, Content optimisation, Channel optimisation, Send-time optimisation and Audience refinement
• Increase customer engagement and conversion through continuous experimentation.
• Ensure campaign learnings are documented and incorporated into future initiatives.

• Establish measurement frameworks for CRM and lifecycle campaigns.
• Track campaign performance using appropriate reporting and measurement tools.
• Develop dashboards to monitor campaign effectiveness and business impact.
• Measure customer engagement and lifecycle performance across different customer cohorts.
• Provide practical recommendations that improve campaign performance and customer retention.

• Partner with Product, Engineering, Business Intelligence, Brand, Sales, Customer Success, and Digital Marketing teams.
• Translate business requirements into scalable lifecycle campaigns.
• Ensure lifecycle marketing initiatives remain aligned with business priorities.
• Work closely with technology teams on customer data integrations and campaign enablement.

• Identify emerging CRM channels and customer engagement opportunities.
• Encourage adoption of new communication channels and marketing automation capabilities.
• Benchmark industry best practices in lifecycle marketing and customer engagement.
• Recommend new approaches that improve customer retention and conversion.

You might be a strong candidate if you have:

• 8–12 years of experience in Customer Lifecycle Marketing, CRM, or Marketing Automation.
• Strong hands-on experience managing CRM campaigns across WhatsApp, Email, SMS, and RCS channels.
• Experience working with marketing automation platforms such as CleverTap, MoEngage, Salesforce Marketing Cloud, Adobe Campaign, Braze, or equivalent.
• Demonstrated expertise in customer journey design, lifecycle automation, and segmentation.
• Experience with campaign measurement, reporting, and performance optimization.
• A working knowledge of APIs, CRM integrations, event tracking, and customer data flows.
• Experience working closely with Product and Engineering teams to implement MarTech solutions.
• Good knowledge of customer engagement strategies and retention marketing.

What Sun King offers:

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.
  

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.