Customer Engagement Lead

What you'll do

For nearly 60 years, Sports Experts has inspired Quebecers to embrace an active lifestyle. With over 100 stores across the province, we offer a wide range of apparel, footwear, and sporting equipment from renowned and exclusive brands. As the destination to stay fit, live well, we take pride in our commitment to sports and outdoor communities, notably through our Atmosphere banner.

The Customer engagement Lead defines and implements the annual newsletter strategy to maximize customer acquisition, engagement, and retention across the Sports Experts, Atmosphere, and Trio Hockey banners. Reporting to the Media and Go-To-Market Manager, this role serves as an internal expert and plays a key role in optimizing our customer database and journeys. This position requires a strong balance of strategic and analytic skills, and a deep understanding of the customer behaviors and the digital ecosystem. The Customer engagement Lead will be a cornerstone in developing our CRM initiatives, enabling content personalization, driving growth and contributing to the company’s business objectives.

Key Responsibilities

• Definition and implementation of the annual newsletter channel strategy, including acquisition, segmentation, engagement, retention, and performance.
  • Creation and optimization of customer journeys and automations.
  • Management of subscriber lists and segmentation
  • Creation of forms (contests, newsletter sign-ups, etc.) and templates.
• Management of external partners (CRM platform provider and agency).
• Budget management, including the development of the annual proposal and daily expense tracking.
• Special project Management:
  • Analysis and evaluation of projects in terms of cost, resources and expected benefits.
  • Weekly progress monitoring and timeline management
  • Support throughout project execution.
• Performance analysis of the newsletter channel, communication of results to internal teams and leadership, and recommendations for actionable improvements.
• Contribution to the creation, writing and integration of daily newsletters.
• Development of strong relationships with internal partners to encourage best practice sharing and identify opportunities across banners.
• Strategic monitoring of market innovations and emerging trends.

 What you bring

• Bachelor’s degree in marketing, communications, e-commerce, or a related field.
• 5 to 6 years of experience in relationship marketing
• Proficiency with CRM platforms
• Familiarity with Google analytical tools (Analytics)
• Proficiency with Microsoft Office tools (Excel, PowerPoint, etc.).
• Solid understanding of the digital ecosystem and business challenges.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, ever-evolving environment.
• Strong analytical skills with the ability to translate data into actionable insights.
• Team player with curiosity, autonomy and resourcefulness
• Ability to simplify complex concepts for various levels of management.
• Bilingual (French and English, spoken and written).
• Experience in retail (an asset).

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

Our typical hiring range is between $53,000 and $88,000. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

#LI-MM2

This posting represents an existing vacancy within our organization.

About Us

Part of the Canadian Tire family is Sports Experts.  Your Sports Experts!  Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands.  By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.