Content Marketing Specialist

Role Overview
As the Content Marketing Specialist at Noonlight, you will own the creation and distribution of compelling marketing content across channels. You’ll drive brand awareness and lead generation by developing engaging assets that support campaigns, product launches, and sales initiatives. Working closely with a diverse mix of stakeholders from product, marketing, and sales, you will play a vital role in executing our brand voice, optimizing content for results, and advancing our go-to-market success.

Key Responsibilities 

• Develop and execute a dynamic content strategy and editorial calendar that aligns with Noonlight’s brand, business objectives, and target audience.
• Craft high-quality assets—from blogs and web copy to emails, ABM materials, sales enablement resources, and social content—that drive engagement and conversion.
• Support campaign execution (email, ABM, paid ads) with on-brand, persuasive content suited for various platforms and buyer journeys.
• Collaborate with designers, videographers, and stakeholders to deliver visually rich, multimedia content that elevates our storytelling.
• Optimize all content for SEO and LLMs, ensuring consistent messaging, tone, and adherence to Noonlight’s brand guidelines.
• Maintain an organized content library to ensure easy access version control, and asset reuse across the team.
• Stay updated with industry best practices, content trends, and new formats and channels, proactively introducing ideas to keep our content marketing fresh and effective. 
• Track and analyze content performance, drawing insights to continuously improve audience engagement and campaign impact.
• Support product launches, events, webinars, and customer marketing programs by developing targeted, relevant content.
• Contribute to messaging, positioning, market research, and GTM planning as a key member of the marketing team.
• Support market, competitive, and customer research inputs.
• Other duties as assigned

Requirements

• 3+ years’ experience in B2B content marketing.
• Excellent writing, editing, and storytelling abilities, with a portfolio showcasing a variety of content formats.
• Collaborative, proactive, and detail oriented.
• Strong project management and organizational skills; able to manage multiple priorities and meet deadlines.
• Proven experience supporting product launches, demand generation, and sales enablement initiatives.
• Working knowledge of content distribution, SEO, and brand guidelines.
• Experience using analytics tools to assess performance and inform content decisions (Google Analytics, Hotjar, etc.)
• Experience with ABM and email marketing tactics is a strong plus but not required.

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

COMPANY INFORMATION

Noonlight combines advanced technology with real humans to protect and comfort people so they can live freely. Launched in 2013 as a mobile application, Noonlight has since grown into a connected safety platform—partnering with products and services to enable modern and affordable 24/7 professional sensor monitoring, video monitoring, false alarm filtering, and data-rich emergency response via an API. Noonlight’s technology works everywhere in the United States and Canada, allowing end users to quickly get help in any situation, without requiring a 911 call or the ability to talk or text. Noonlight was recently acquired by Alarm.com, furthering its vision of automatic safety. It continues to operate as an independent business, with the elite knowledge, benefits, and backing of Alarm.com.

For more information, please visit www.noonlight.com or www.alarm.com.

COMPANY BENEFITS

Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!

ALARM.COM IS AN EQUAL OPPORTUNITY EMPLOYER

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, record keeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.  By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies:
Alarm.com understands the value of professional recruiting services.  However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to [email protected].