Content Distribution Specialist (CleanMyMac)

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.
At MacPaw, we believe humans and technology can reach their greatest potential together.
We gather open-minded people who support each other and aspire to change the world around us, making millions of people's lives easier with technology.
Our flagship products include CleanMyMac , Setapp , ClearVPN , Moonlock , and more. Now, we're stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant - Eney.
Great content doesn't work on its own - distribution makes the difference.
We're looking for a Content Distribution Specialist who knows how to turn content into a scalable growth channel across platforms like Medium, Reddit, and YouTube. This role sits at the intersection of content, SEO, and growth, with a strong focus on visibility, traffic, and conversion.
In this role, you will:

• Review existing content distribution efforts and build a scalable distribution strategy across key platforms (Medium, Reddit, YouTube), focused on traffic growth and conversion.
• Develop and maintain a monthly content distribution plan and publishing calendar for each platform, aligned with product goals, SEO priorities, and LLM visibility.
• Launch, test, and optimize distribution experiments (formats, headlines, posting frequency, communities) and continuously improve results based on performance data.
• Set up and manage an external content production workflow: onboard freelancers, prepare briefs and guidelines, coordinate delivery, and ensure consistent quality and deadlines.
• Collaborate with content, SEO, and product teams to align distribution efforts with broader business and growth objectives.
• Track and analyze distribution performance, turning insights into actionable improvements and clear next steps.

Skills you'll need to bring:

• Experience in content distribution, content marketing, or social/content growth roles.
• Strong understanding of SEO fundamentals and AI-driven discovery (search intent, UGC platforms, LLM visibility).
• Hands-on experience publishing and growing content on platforms like Medium, Reddit, YouTube, or similar communities.
• Proven experience in content creation, distribution, and optimization.
• Ability to manage multiple priorities in a fast-moving environment with a strong sense of ownership and proactivity.
• Experience working with SEO and AI content tools.
• Experience coordinating freelancers or cross-functional teams: briefing, feedback, deadlines, and quality control.
• At least an Upper-Intermediate level of English and fluent Ukrainian.

As a plus:

• Experience with community management, especially understanding Reddit rules, moderation culture, and post positioning.
• Familiarity with influencer or creator collaborations and cross-promotion formats.
• Experience localizing or adapting content for different markets.

What We Offer

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here , you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  
  • We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
• Time-off policy that covers life's needs
  
  • Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We're an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  • Some benefits are under development, and new adjustments are possible.