Co-Brand Card -Audience Modernization Manager-Vice President

Job Description
This Marketing Transformation role will build and lead a team to accelerate the audience modernization supporting Co-Brand Card Marketing strategies. It will partner closely with a diverse group of partners including Card Marketing, Marketing Ops, Data and Analytics, and multiple Product/Tech teams. Success in this role means understanding targeted Co-Branded Card Marketing strategies and goals, driving development and adoption of the data and capabilities needed to ensure those needs are met through timely, personalized messages/ experiences across all available communication channels.
As a Co-Brand Card Audience Modernization Manager on the Transformation team, you will be a trusted advisor to marketing strategy, execution, and analytics teams across the Co-Band Credit Card business unit. You will learn from existing teams who support targeted audiences using established processes. You will drive creation and adoption of new processes to deliver comparable or better results using modernized audience data and platforms. To do this will require you and your team to use and improve upon new practices being created for end-to-end targeted audience creation and message personalization on our latest platforms, which are continuing to build and mature.
Job Responsibilities:

• Research and formalize requirements for data from systems of record instead of analytical databases used for audience targeting and message personalization,
• Identify capabilities needed for Co-Brand Marketing that are not available yet in our new platforms, and work with Product partners and the Audience Modernization program to create requirements and prioritize delivery,
• Formalize process, governance, and related documentation to enable faster and more consistent adoption across more and more marketing campaigns.
• Build a team of flexible, analytical problem-solvers who understand Co-Brand Card marketing, audience management. Cultivate a passion for driving to our target state for personalized, omni-channel marketing.
• Learn/understand existing audience management processes and tools through review of existing documentation and training material, as well as developing strong partnerships with current experts.
• Collaborate with business partners to understand their marketing strategies and needs.
• Understand and help drive our target-state audience management strategies, platforms, and data.
• Evaluate existing Co-Brand Card Marketing campaigns and strategies, decompose into plain-language description of the information needed to target and execute them. Partner with Data Owners to identify best sources for that information. Where the data requires transformation, generate build-ready requirements for a Tech team to engineer, test, and move to production environment.
• Translate your team's work into repeatable, well-documented processes. These should be useful for training and knowledge sharing, and specifically identify and call out any control or compliance needs and activities.
• Participate in the Audience Modernization Program to help identify, prioritize, and deliver on the needs of Co-Brand Card Marketing. This must align with the program's target state.
• Create and facilitate a plan to replace existing list- and attribute-based audiences to modern-build audiences for Co-Brand campaigns. This will be done in close partnership with current Audience Management, Marketing, and Marketing Ops teams.

Required Qualifications, capabilities and skills:

• Bachelor's degree with 5 years of related experience or Master's degree with 2-3 years of related experience.
• Excellent analytical thinking and problem-solving skills - ability to identify the most important parts, generate and evaluate options to solve problems.
• Proven track record of recruiting, training, and retaining a strong team, helping team members grow in their current roles and prepare to take on larger and more diverse roles.
• Ability to balance multiple priorities/projects concurrently, prioritizing, communicating risks and issues timely and with clarity, and escalating appropriately.
• Clear and concise verbal and written communications - make the most important parts easy to understand.
• Must thrive on navigating a large, matrixed organization, establishing strong partnerships that support cooperation and progress.
• Strong documentation to support consistency, training, and knowledge sharing.
• Adaptability to changing information, goals, and environment.
• Advanced coding in SAS, SQL, or other commonly-used large-data analytical language.
• Ability to plan, organize, and prioritize clearly with attention to details for self and team.
• Consistently be the partner that stakeholders and team members are happy to work with.

Preferred Qualifications, capabilities and skills:

• Ability to listen, observe, acknowledge, and lead by example, providing succinct and clear recommendations to partners and stakeholders
• A background in marketing operations, direct marketing or data analysis is preferred.
• Experience establishing governance standards, practices, and operating models to support them
• Familiarity with JSON format and modern data structures, public cloud and high-frequency, high-volume data technologies, and LLM prompt engineering and/or creation of AI Agents

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.