Chapter Lead, Marketing

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

We are looking for a visionary and people-focused Marketing Chapter Lead to join the Chapter Area - Marketing. In this role, you will be at the heart of our agile transformation, leading the marketing craft and nurturing a culture of marketing excellence. You will be a key leader in our organization, coaching and mentoring our Marketing Leads  who are deployed across various squads.
 

Your core mission is to empower our marketing professionals to build and deliver high-impact campaigns and strategies that create significant value for our customers and business.
You will act as a coach, mentor, and functional leader, applying your deep expertise in modern marketing, performance, and brand strategy to build a high-performing team.
 

This leadership position requires more than just marketing proficiency. We're looking for a genuine servant leader who understands the nuance of the customer journey and is comfortable navigating complex business challenges. You should be adept at framing market opportunities, validating messaging, and guiding your team to communicate a brand vision in a clear and compelling way.

In our model, you will excel at both how we build and what we build.
 

Responsibilities
 

The "How": People, Practices, and Capability (70%)

• Elevate Our Talent: As a direct line manager and mentor, you are responsible for the continuous growth of your chapter members. You'll work with each person to create a personalized growth path, identifying opportunities for skill development (e.g., SEO/SEM, Content, Automation) and future career progression.

• Architect Our Practices: You will partner with colleagues to define and evolve our Marketing Ways of Working. This includes establishing best practices for campaign orchestration, brand consistency, and marketing frameworks that empower every person in your chapter to deliver high-quality work.

• Drive Learning: You will lead a learning agenda, identifying skill gaps in the ever-evolving marketing landscape. This involves organizing training on several topics such as (Briefs, organizing tickets in Jira, MarTech tools, data privacy regulations, etc.) and driving creative workshops to ensure our people stay ahead of industry trends.

• Create a Continuous Feedback Loop: You will establish a strong, collaborative feedback loop with the Product Owners/Crew Leads who work with your chapter members. This ensures that performance conversations are informed by a holistic view—combining your understanding of their marketing craft with the Squad’s perspective on their day-to-day delivery.

• Shape Our Future: You will assess the capabilities within your chapter to help inform workforce planning and recruitment strategies, ensuring we have the right mix of creative and analytical talent.
   

The "What": Hands-on Contribution (30%)

• Serve as an active, hands-on member of an agile squad, contributing directly to the squad's growth goals and marketing deliverables.

• Transform market insights and business goals into a compelling marketing strategy and integrated channel plan.

• Propose solutions to address customer acquisition and retention challenges, both individually and through the work of your chapter.

• Collaborate with business partners and stakeholders to guide your chapter in delivering impactful, data-driven marketing solutions.

• Lead and facilitate weekly results meetings with Product Owners and Crew Leads

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 10+ years of experience in a marketing role (Brand Management, Growth Marketing, or Agency side).

• 3+ years of proven experience in a leadership, mentorship, or coaching role. Formal management experience is a strong asset.

• Strong understanding of Agile methodologies, particularly how they apply to marketing (Agile Marketing).

• Must have proficiency in modern marketing methodologies (ex. including customer journey mapping, attribution modeling).

• Experience with market research tools and A/B testing for creative and copy validation.

• Must be very comfortable leveraging data-driven insights to inform strategy, explain results and optimize performance

• Excellent interpersonal, communication, and presentation skills.

About You

• A people-first leader, motivated by helping others succeed and dedicated to the growth and well-being of your team members.

• A bias for action, with the ability to deliver outstanding results through task prioritization and time management.

• Demonstrated ability to efficiently learn and solve new business domains and problems.

• Empathy, with a healthy skepticism about assumptions and a commitment to validating needs.

• Intellectual curiosity to understand and answer challenging questions.

• Intellectual humility to leverage the expertise of others and a commitment to continuous learning for yourself and your craft.

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]