Canada Brand Lead

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally – Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

• We are Mission First – everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
• We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
• We are AI First – we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
• We are Apolitical – we do not take a position on political or social topics, unless it relates to our Mission
• We Live by Our Values – we role model our values 100% of the time
• We Expect High Performance – we set a high standard and we’re not satisfied with being average

As our Canadian Brand Lead, you’ll work closely with the Canada VP of Marketing and Global Brand leadership, owning the Canadian brand strategy to elevate Employment Hero’s brand presence in the Canadian market.

This strategically important role will see you shape the brand story, drive awareness, deliver bold campaigns, and champion Employment Hero’s mission to simplify work for SMBs. As a Brand Lead, You’ll work closely with global creative and social teams along with external brand media partners to drive growth through brand fame, creative campaigns, compelling content, and impactful events that stand out in a competitive SaaS landscape.

With direct reports including an Events Specialist and graphic designer (contract), you’ll be hands-on in executing campaigns while managing a growing team.

• Growing Employment Hero’s brand presence and awareness in the Canadian market, positioning EH as a challenger brand that resonates with SMBs
• Leading a multi-disciplinary team to deliver creative campaigns and initiatives that support commercial goals
• Partnering with global brand teams and external media agencies to deliver high-impact campaigns
• Owning the Canada organic social strategy, brand partnerships, and major events to foster a thriving EH community
• Creating an ongoing event series that establish EH as a standout authority on Employment in Canada

• Owning the Canadian brand strategy, brand media execution, and creative direction to grow the Employment Hero brand
• Designing and delivering bold, multi-channel campaigns that cut through a competitive market
• Leading partnerships with brand media partners, agencies, and internal teams to execute high-impact campaigns
• Acting as a builder: scrappy, resourceful, and hands-on with content creation, design direction, and campaign delivery
• Driving Canadian social media strategy and campaigns to engage and grow the EH community within a global brand construct
• Advocating for regional needs and tailoring global brand strategies for the Canadian market
• Overseeing production of compelling assets such as videos, case studies, sales enablement content, webinars, and in-person events
• Using data and insights to inform campaign decisions, track ROI, and report results to key stakeholders
• Enhancing our understanding of target audiences, overseeing content planning, campaign development and creative direction.
• Continuously assessing and reporting on effectiveness and ROI.
• Leading and developing a small but mighty team, fostering collaboration, creativity, and ownership

To thrive at Employment Hero, you’ll need to embody The EH Way – operating with focus, agility, and an obsession with impact. For this role, you’ll also bring:

• 8+ years of brand-building experience, including paid brand media management across agency, client-side, and/or scale-up environments
• 5+ years leading high-performing brand, creative, or events teams in a high-growth business
• A track record of building challenger brands, bringing creativity, fresh thinking, and bold campaign ideas
• Hands-on leadership experience across digital, content, events, and brand media channels
• A “get things done” attitude. You think big and work hands on to bring those ideas to life 
• Direct experience managing external brand media partners and agencies to deliver integrated campaigns
• Strong understanding of digital and social strategy (organic and paid), with a focus on measurable results
• Analytical mindset with confidence in tracking funnel metrics, ROI, and performance reporting
• Experience with marketing and analytics tools such as Google Analytics, Salesforce, Marketo, and Braze
• Excellent communication skills and a passion for supporting Canadian SMBs through meaningful brand initiatives
• Experience in SaaS or technology marketing across B2B and B2C audiences is a bonus

At Employment Hero, we don’t just talk about a better way to work – we live it. Joining Employment Hero means:

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies
• You’ll also have access to a wide range of benefits that includes:
• A very generous parental leave policy
• Subsidised egg freezing, so you can make the choice that’s right for you, on your terms
• A WFH office expense budget
• Outstanding learning & development opportunities
  

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences – we invite people of all backgrounds and identities to apply for this position.