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Novartis

Brand Manager

Posted 3 Days Ago
Be an Early Applicant
2 Locations
Senior level
2 Locations
Senior level
The Brand Manager will lead cross-functional teams to develop and execute marketing strategies for Gene Therapy products, ensuring alignment and achieving sales objectives.
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Job Description Summary

Location: Montreal or Toronto, #LI-Hybrid
Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you.
About the role:
Drive ONE TA strategy ensuring strong competitive x-functional leadership & maintaining functional strategic alignment and collaboration though leading ruthless focus on key priorities to maximize brand performance and impact including launch readiness for future pipeline assets/indications within the Gene Therapy space
The role reports directly into the GTx Strategic Director and you will work closely a cross-functional team.
Permanent position


 

Job Description

Key Responsibilities:

  • Lead a “one team” cross-functional mindset role-modeling clear expectations for the extended team to ensure optimal prioritization, alignment, development and execution of brand strategies and tactics (commercial, finance, Value and Access, Comms & PE etc)
  • Drive the strategy development and execution of key marketing initiatives to support business performance
  • Prepare launch readiness for future indications within TA and drive development of competitive strategies/tactical plans and oversee strategic directions of the TA portfolio
  • Prepare and lead ongoing commercial field upskilling and the onboarding process for GTx
  • Co-accountability for annual sales objectives and budget investment accountability on entire spend with the Strategic GTx Director
  • Devise and recommend appropriate product strategies through the analysis of available data (performance report, customer experience impact etc) especially in launch setting
  • Harmonize all current resources (including Risk Management Process) in line with current strategy
  • Liaise with Regional and Global teams on key learnings to maximize opportunities.

Essential Requirements:

  • Bachelor’s degree with 8-10 years of pharmaceutical experience (+3 years Marketing), with an excellent track record for driving performance
  • Superior Business Acumen / Strategic Thinking and Planning
  • Experience with various product life-cycles – launch, growth phase etc
  • Initiative, self-motivation and superior organizational and time management skills
  • Experience working with multi - functional teams within a large organization & leading without authority

Desirable Requirements:

  • Experience in Rare Disease
  • Agility & innovative project examples


 

Skills Desired

Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships

Top Skills

None Specified

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