Associate Marketing Manager, Retention/Expansion Affinity Markets

At Manulife, our Affinity Marketing Team is committed to driving growth through strategic customer retention and expansion initiatives. We are seeking a talented Associate Marketing Manager to lead our efforts in retaining existing clients and expanding their engagement with our products and services. 

Position Responsibilities:

• Develop and oversee comprehensive marketing strategies aimed at customer retention and expansion.  

• Lead the planning and execution of multi-channel marketing campaigns, including digital, print, direct mail, and events.  

• Analyze campaign performance data and market trends to inform strategy adjustments and improve ROI.  

• Informally mentor marketing specialists, providing guidance and support in their professional development.  

• Collaborate with product, distribution, and customer service teams to ensure a cohesive approach to customer retention and expansion.

• Oversee the creation and distribution of engaging content and marketing materials.  
  Utilize marketing automation, marketing technology, and tools e.g., marketing automation tools to track retention and expansion.  

• Drive continuous improvement through testing, analysis, and optimization of marketing tactics.  

• Coordinate with external agencies and vendors (e.g., print vendors) to ensure seamless execution of marketing campaigns.

•  Develop and manage marketing budgets, ensuring efficient allocation of resources.  
  Stay updated on industry trends and competitor activities to identify new opportunities.  

• Present campaign results and strategic recommendations to senior management. 

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.  

• 5+ years of experience in marketing, with a focus on retention and expansion.  

• Proven track record of successful marketing campaign management and execution.  

• Strong leadership and team management skills.  

• Excellent analytical and problem-solving abilities.  

• Proficiency in digital marketing platforms and tools (e.g., Google Analytics, CRM systems, marketing automation software).  

• Exceptional communication and presentation skills.  

• Experience with print and direct mail marketing strategies.  

Preferred Qualifications:

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.​

When you join our team:

• We’ll empower you to learn and grow the career you want. 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. 

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.