Associate Global Product Marketing Director, Informatics-Remote within the US

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Our Diagnostics portfolio is comprised of in-vitro diagnostic products and services that we offer to healthcare providers in the fields of laboratory diagnostics and point of-care diagnostics. Serving a broad selection of diagnostic test settings – from centralized reference and hospital laboratories to critical care, emergency departments, and physician office laboratories – our comprehensive portfolio covers a range of testing disciplines, including immunochemistry, hematology, coagulation, urinalysis, blood gas analysis, and molecular tests. Diagnostics’ product range also includes our automation portfolio for efficient workflow solutions for laboratories and informatics products that are integrated with our offerings to improve the productivity of our customers. Our diagnostics business is in the midst of a transformation, and we are looking for strategic marketing leaders to help us define and execute on our vision.  

This position is a leadership role in our Global Marketing Organization. If you are passionate about making a difference in the field of diagnostics and believe you would be a great fit for this position, apply now for the role of Associate Global Marketing Director, Informatics and help us define, develop, and commercialize next generation solutions for lab automation that will significantly improve laboratory productivity and patient outcomes globally.​

Your role:

Product Lifecycle Ownership (End to End) - Strong Go-to-market experience:

As the marketing lead for Informatics (Core Labs) you will be responsible for product strategy, innovation, product launch (go-to-market), and sunset/transition with regards to current portfolio. Utilize your in-depth knowledge of informatics to identify areas of growth and input into strategic planning process.

Customer and Market Insights:

Stay up to date with industry trends and advancements in laboratory informatics and provide recommendations for incorporating new technologies and processes into our solution. Build user groups and serve as the expert and voice for our key customer stakeholders (laboratorians, hospital administration, IT, reference labs etc.) building keen insights and understanding to contribute to the overall CLS business strategy.

Product Definition:

Collaborate with cross-functional teams, including Sales, Services, Operations, and R&D, to develop and execute strategic plans for the laboratory informatics practice. Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research; customer input; zone input; and other means to ensure profitable and differentiated products are delivered to market.

Competitive Selling Strategies:

Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. Analyzes and synthesizes key competitive intelligence to lead the development of specific strategies to beat the competition.

Team Effectiveness:

Develop and maintain a positive and collaborative team culture, fostering a strong sense of teamwork and motivation. Communicate effectively with stakeholders at all levels, including peers, team members, and senior leadership, to provide updates on project status, identify potential issues, and make recommendations for improvement.

Your expertise:

• Diagnostics laboratory industry experience strongly preferred.
• 7+ years of strong and progressive marketing experience in varying specialties
• Demonstrated ability to manage complex software portfolios and product lifecycles.
• Demonstrated ability in marketing planning and execution, with outstanding commercial and marketing literacy and a track-record of developing business cases and delivering on them.
• Good understanding of networks and data/informatics, prefer experience in developing products that generate insights and has a systems mindset.
• Must have prior experience in taking a product from inception to launch.
• Prefer prior experience in Healthcare Informatics space.
• Customer-centric - With a focus on understanding how to translate consumer insights into tangible actions that can be tested with the consumer.
• Collaborative - Exceptional ability to work cross-functionally with the power to influence across departments/functions.
• Strong Communicator - Excellent communication skills with the ability to take multiple points of thought and weave them into a story to help create compelling content to senior executives.
• Organized - Able to organize and manage multiple projects at once to help take them across the finish line; Staying on top of projects status and proactively reporting out as needed.
• Bachelor’s degree in computer science/SW, Information Technology or a comparable field

Who we are: We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The base pay range for this position is

Min $167,700 - Max $251,500

Base pay offered may vary depending on job-related knowledge, skills, and experience. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay.  

This information is provided per the required laws and regulations. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site

Siemens Healthineers offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here.

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