Arity - Business Analytics Consulting Senior Consultant

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
Arity is a part of the Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers' evolving needs. We collect and analyze enormous amounts of data in order to provide cutting-edge solutions to companies invested in transportation.
The Advertising Analytics Team
Advertising data analytics team empowers the intelligence and efficiency of Arity Marketing Platform, which enables marketers to find their best customers wherever they are in their journey. Our goal is to empower marketers to reach prospects and display relevant messaging based on how, when, and where they drive. The team is responsible for optimizing the in-house marketing platform for advertisers and publishers, as well as our revenue, throughout all funnels. To achieve this, not only do we need to look for inefficiencies on the platform including individual campaigns, but also how to grow and scale the platform to gain more revenue. This means we need to find a cost-effective way to rapidly deploy, test and iterate algorithms on our platform. This team is also fully integrated within a cross-functional scrum structure including product owners, software engineers, account management/adOps team, and other talents to collaborate with to achieve the same business goals.
An Arity Business Analytics Consultant (BAC) Sr Consultant position for ad operations, you are responsible for monitoring and optimizing our digital advertising campaigns on Arity marketing platform. You will closely work with the account management/AdOps team to understand the campaign goals and dig into the data to look for insights to make recommendation to optimize the campaign. You will design A/B testing to measure the effectiveness of the optimization. You also need to work with data scientists to provide operational insights for building automated solutions using machine learning and AI algorithms so that you can leverage them in running the campaign wherever necessary.
Responsibilities

• Lead the tracking, measurement, and analysis of performance across multiple programmatic advertising campaigns.
• Identify campaign performance and delivery issues; collaborate with internal stakeholders to develop and implement timely, data-driven solutions.
• Design, build, and maintain advanced dashboards and reporting frameworks to monitor key KPIs such as budget spend, CPC, CPM, win rate, and others.
• Conduct comprehensive analysis across multiple data sources to develop and implement optimization strategies (e.g., adjusting bidding and ranking factors).
• Drive A/B testing initiatives and apply statistical methodologies to assess campaign impact and inform future strategies.
• Communicate insights and strategic recommendations clearly and persuasively to account management/adOps or product teams

Required Qualifications:

• Bachelor's degree
• Minimum 2 years of hands-on experience of managing and optimizing programmatic advertising campaigns
• Proficiency in SQL/Python for querying and analyzing large datasets
• Experience of building dashboards with business intelligence tools such as Tableau, Looker Studio, Quicksight
• Strong problem-solving skills with a data-driven decision-marking approach
• Strong communication skills, with the ability to explain technical concepts and data insights to stakeholders with varying levels of expertise

Preferred Qualifications:

• Experience in GCP or AWS services for data processing and reporting such as BigQuery
• Proficiency in building automated data pipelines for analysis and reporting with Python

Experience• 3 or more years of experience (Preferred)
Supervisory Responsibilities• This job does not have supervisory duties.
At Arity, great things happen when our people work together.
That's why when you join our team, we make sure it isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
#LI-PG1
Skills
Advertising, Business Analytics, Data Analytics, Digital Advertising, Management Reporting
Compensation
Compensation offered for this role is $70,500.00 - 124,125.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Allstate generally does not sponsor individuals for employment-based visas for this position.
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