Responsible for developing B2B social media strategies and creating content for various platforms. Requires managing community engagement and analyzing performance metrics.
Description
Requirements
MAIN RESPONSIBILITIES:
Under the Digital Marketing Manager’s supervision, you will be responsible for the following:
Social Media Management
- Develop and execute B2B social media strategies across LinkedIn, Facebook, Instagram, Tik Tok and YouTube.
- Create engaging posts, videos, and visuals that highlight new products, events, and customer success stories.
- Monitor community engagement, respond to comments, and manage brand reputation across channels.
- Track and analyze performance metrics to optimize reach, engagement, and conversions.
Content Marketing
- Plan, write, and edit content for web, email, blogs, and campaigns that speak to tradespeople, fleet managers, and distributors.
- Collaborate with creative resources to produce multimedia content (photos, videos, infographics).
- Support press releases, case studies, and newsletters to amplify product news and company initiatives.
- Coordinate with external partners, influencers, and media outlets for content opportunities.
Campaign Support
- Assist with integrated brand and lead-generation campaigns.
- Support product launches with compelling content, messaging, visuals and press releases.
- Other duties as assigned.
Requirements
· Bachelor’s degree in marketing, Communications, or a related field.
· Minimum 5 years of experience in B2B marketing, social media management, or content creation.
· Excellent knowledge of social media channels (LinkedIn, Facebook, Instagram, Tik Tok).
· Strong writing and editing skills in English (French a strong asset).
· Experience with analytics tools (Google Analytics, social media insights).
· Proficiency with tools such as Canva, Adobe Creative Suite, and social media management platforms (Loomly).
· Experience in manufacturing, automotive, or industrial sectors is an asset.
Top Skills
Adobe Creative Suite
Canva
Facebook
Google Analytics
Instagram
LinkedIn
Loomly
Tik Tok
Youtube
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