Marketing Insights Manager, Foodservice NA

Position Title: Marketing Insights Manager, Foodservice NA
Position Type: Regular - Full-Time
Requisition ID: 41380
About the role .
Reporting to the Sr Manager of North America Insights, this role is responsible for developing and championing consumer and operator insights to drive business growth. This role will be responsible for leading foundational and new product development primary research, leveraging a proprietary demand space framework, analyzing syndicated data, delivering consumer macro trends and foresight signals to develop meaningful insights and crafting strategic recommendations to deliver a competitive advantage to the company.
You will work cross-functionally with Brand Marketing, Integrated Media Communications, Go-to-Market, Innovation, Sensory, R&D, as well as partner with external data vendors to guide overall data-derived marketing and business decisions.
This position is based in Toronto, Canada - with a hybrid 3-days in office work schedule.
What you'll be doing.
Be a Strategic Insights Thought Leader

• Embed insights throughout the organization and be the voice of the operator & consumer.
• Champion our consumer demand space framework, journey mapping, and operator archetypes throughout the organization.
• Support development and implementation of a comprehensive [consumer-/operator-centric] annual learning plan that fuels big bets and addresses strategic business objectives and knowledge gaps across channels.
• Drive continuous improvement through ways of working, insights training and sourcing new innovative methods and techniques to drive novel insight generation with greater frequency, speed and scale
• Support creation and execution of a regular cadence of distilled materials which are the source of truth, getting to root causes, the so what, now what.

Cross Functional Partnership & Supplier Management

• Collaborate with Innovation and Marketing teams to understand business questions and current and emerging priorities to develop, manage and execute customized learning plans that provide meaningful and actionable findings grounded in a depth of consumer, shopper and customer understanding.
• Build and maintain a close relationship with cross functional partners such that you are a strategic partner versus solely a data provider.
• Support management of relationship with external research vendors and suppliers, negotiating contracts and ensuring work meets expectations
• Own the relationship with our external data suppliers (Circana, etc.) to guide their reporting, bringing forward timely and actionable reviews of the business, deep dives into the category, and future trends that will impact our business.
• Manage the workflow, data integrity, and storytelling of multiple external vendors and contractors.

What you'll need to be successful.

• Bachelor's degree in business, Market Research, Marketing, Statistics, or related field with
  5+ years' experience in an Insights role.
• Market Research Acumen: Experience leading & managing qualitative and quantitative research projects from inception to completion. Established knowledge of sampling, research design, analysis, report writing and presentation development. Ability to identify issues, generate innovative research solutions, and make data-driven decisions.
• Experience with Market Research Tools: experience analyzing data and driving key implications using syndicated data/tools from Circana (NPD + IRI), Nielsen, Datassential, Technomic, Mintel, etc.
• Strategic Thought Leadership: Be able to hold a seat at the table to represent the voice of the consumer. Be seen as an expert on primary research, syndicated data, and macro trends.
• Strategic Storyteller: Be able to bring together data and insights from various sources into one clear narrative.
• Self-Motivated: While part of a strong team of Insights experts, embrace the autonomy of creating learning plans and executing the work on your own.
• Curiosity & Empathy : Display a passion to understand consumers - to uncover why people do what they do.
• Foodie : Be passionate about food and an active observer and participant of trends
• Budget Management: Proficiency managing an insights budget preferred; organized and detail oriented a must.
• Microsoft: Proficiency in Excel and PowerPoint.
• Time Management: Strong organizational and project planning/strategizing skills. Able to manage meeting deadlines and be flexible to changes or revised priorities.

About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles .
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
Compensation Package : $97,500.00 - $130,000.00 . CAD annually + Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)